sunglasses designer
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Market size
Good$810K$810K/yr · 5.1M searches
Growth
Good+35.7%90-day search growth — must beat 0% to launch
Review moat
Good1,169.81avg incumbent reviews — the moat a new listing must climb
Avg price
Good$159.69avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$17.56–$394.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.3%return rate — above 5% kills the launch gate
Brand share
Bad98%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sunglasses designer is a $810K/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sunglasses designer market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $958K–$1.3M
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #882
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 7.6%
- Avg brand age
- 40 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
11
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
24%
Top 20: 55%
Open market
1%
- Tory Burch58%
- Coach35%
- katliu2%
- Stratuxx Kaze1%
- Project Cloud1%
- DREAM PAIRS1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.7% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.5×
Top sunglasses designer search terms
- coach sandals1.1M/yr
- tory burch1.7M/yr
- tory burch sandals691K/yr
- tory burch shoes366K/yr
- tory burch flip flops101K/yr
- tory burch outlet276K/yr
- sandalias tory burch para mujer126K/yr
- kurt geiger slides89K/yr
- sandalias coach72K/yr
- gucci slides for women69K/yr
Top sunglasses designer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tory Burch Womens Miller Patent Sandals Perfect Black Patent 7 Medium US
Tory Burch$196.684.5★3,333 rev
COACH Womens Margot Flat Sandals Black 6 Medium US
Coach$151.324.2★21 rev
Tory Burch Womens Miller Sandals Vintage Vachetta 8 Medium US
Tory Burch$194.664.5★3,333 rev
Coach Womens Udele Coated Canvas Slide Slipper TAN 8
Coach$93.624.6★2,456 rev
Tory Burch Womens Buckle Slides Perfect Black/Gold 7 Medium US
Tory Burch$154.484.2★177 rev
Newest
by launch date
COACH Brynn Leather Thong Sandal
Coach$145.8948 rev
COACH Womens Margot Flat Sandals Black 6 Medium US
Coach$151.3221 rev
COACH Brynn Canvas Sandal
Coach$178.8783 rev
COACH Brynn Signature Canvas Sandal
Coach$172.6683 rev
Coach Udele Signature Canvas Slide
Coach$85.212,456 rev
Trending
90-day click momentumCOACH Brynn Leather Thong Sandal
Coach$145.894.6★
COACH Brynn Signature Canvas Sandal
Coach$172.664.7★
COACH Womens Margot Flat Sandals Black 6 Medium US
Coach$151.324.2★
COACH Holly Sandal Cocoa/Burnished Amber 5 B
Coach$99.014.6★
Tory Burch Womens Miller Knotted Crystal Sandals New Navy 8 Medium US
Tory Burch$296.044.4★
What buyers say about sunglasses designer
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“Super comfortable”
“I totally am in love with this bag its well made and so classy”
“Stylish sandals”
“The overall design is cute”
“Soft comfortable”
“Loved it so much I decided to buy again in spring/summer friendly color”
“Good material”
“Great value for the money”
“It's simple, versatile, and goes with just about everything”
What buyers complain about
“smaller than expected”
“Broke the rivet after the second time wearing”
“I hate that for as pricey as these were”
“A $95 dollar shoe should be of better quality”
“Very uncomfortable and for me unwearable”
“I need rvery color”
“100% not for wide feet”
“Painful”
“Very cheap leather”
“Thick in between toes”
Top return reasons
Common questions
- Is sunglasses designer profitable to sell on Amazon United States?
- The niche generates $810K/yr across 77 tracked products. 10 of 30 products launched in the last 360 days are still selling. 90-day search growth is +35.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the sunglasses designer niche?
- 8 brands and 11 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in sunglasses designer?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 6.3% — above our launch gate.
- When does demand for sunglasses designer peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.5× the quietest.
- What does it cost to enter the sunglasses designer niche?
- Listings span $17.56–$394.21; the average listing price is $159.69 (sweet spot $15–$100). The average incumbent carries 1,170 reviews — the moat a new listing must climb.