sunflower necklace
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.30avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Review moat
Good561.14avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$238K$238K/yr · 318K searches
Price range
Okay$4.99–$297.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sunflower necklace is a $238K/yr Amazon United States market (318K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
sunflower necklace market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $200K–$266K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #6,645
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 2.8%
- Avg brand age
- 32 months
- Avg seller age
- 200 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
57 falling
Sellers
63
Top-5 brand share
34%
Top 20: 72%
Top-5 click share
28%
Top 20: 62%
Open market
62%
- Amazon Essentials9%
- Hicarer8%
- VRIUA6%
- luomart5%
- Modpide5%
- BZEBI5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.0×
Top sunflower necklace search terms
- sunflower necklace114K/yr
- sunflower jewelry55K/yr
- sunflower necklaces for women63K/yr
- sunflower jewelry for women40K/yr
- sunflower pendant11K/yr
- sunflower jewelry set6K/yr
- gold sunflower necklace7K/yr
- sunflower necklace gold6K/yr
- sunflower pendant necklace5K/yr
- sunflower necklace silver6K/yr
Top sunflower necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hicarer 3 Pieces Sunflower Print Jewelry Set Sunflower Multi-layer Bracelets Faux Leather Teardrop Drop Dangle Earrings Necklace Bohemian Jewellery for Women(Black Background)
Hicarer$11.744.3★1,074 rev
VRIUA Sun Necklace for Women 14k Gold Plated Sunflower Pendant Necklace Simple Cubic Zirconia Dainty Gold Sunflower Necklace Minimalist Jewelry
VRIUA$14.124.6★1,006 rev
luomart Flower Edelweiss Pendant Necklace&Earrings Sunflower Daisy Necklaces Jewelry Gift for Women (Sunflower Black Stamen)
luomart$12.894.6★409 rev
BZEBI 14K Gold Plated Sunflower Necklace for Women Teen Girls Sunflower Gifts You Are My Sunshine Shiny Cubic Zirconia Petals Chain Length 16+4 Extender
BZEBI$23.194.6★826 rev
Amazon Essentials Sterling Silver Multi Pressed Flower Teardrop Pendant Necklace 16
Amazon Essentials$35.874.5★886 rev
Newest
by launch date
joymiao Long Chunky Necklaces for Women Vintage Necklace Sunflower Pendant Boho Style Choker Hippie Statement Necklace
joymiao$9.82159 rev
Tarsus Sunflower Gifts for Women Inspirational Bracelet for Women Sunflower Bracelets Jewelry Gifts for Teen Teenage Birthday Christmas Stocking Stuffers
Tarsus$16.24174 rev
Sunflower Fidget Necklace for Women Gold Crescent Moon Rotating Heart Pendant with Spinning Crystal Flower Anxiety Relief Stress Calming Jewelry Adjustable Chain Gift for Birthday Valentines Day Mothers Day Christmas
Warmhope$9.938 rev
Sonateomber Gold Sunflower Daisy Pendant Necklace for Women Dainty Chain Choker Rhinestone CZ Adjustable Flower Dangle Necklaces Prom Wedding Fashion Jewelry Gift
Sonateomber$9.625 rev
Sereney Preserved Sunflower Gifts for Women You are My Sunshine Necklace
Sereney$41.56158 rev
Trending
90-day click momentumAmazon Essentials Sterling Silver Multi Pressed Flower Teardrop Pendant Necklace 16
Amazon Essentials$35.874.5★
Amazon Essentials Sterling Silver Multi-Colored Pressed Flower Heart Pendant Necklace 16
Amazon Essentials$30.114.5★
Sunflower Fidget Necklace for Women Gold Crescent Moon Rotating Heart Pendant with Spinning Crystal Flower Anxiety Relief Stress Calming Jewelry Adjustable Chain Gift for Birthday Valentines Day Mothers Day Christmas
Warmhope$9.934.2★
WTYIM Sunflower Heart Necklace for Women 18K Gold Plated Sterling Silver Moissanite Sunflower Necklace You are My Sunshine Womens Jewelry Birthday Christmas Gift for Her Mom Wife 18+2 Inch Sterling
WTYIM$119.484.1★
joymiao Long Chunky Necklaces for Women Vintage Necklace Sunflower Pendant Boho Style Choker Hippie Statement Necklace
joymiao$9.824.5★
What buyers say about sunflower necklace
What buyers praise and complain about, mined from review topics.What buyers love
“higher quality than I expected”
“Christmas Gift”
“Nice colors too”
“Worth the price”
“Exactly as advertised”
“Good fit”
“It feels lightweight”
“Beautiful and Elegant”
“It's so shiny”
“Easy to use”
What buyers complain about
“didn't last”
“Cheap”
“The flowers were larger than she wanted”
“The gold is not yellow”
“Doesn't look like the picture”
“Chain broke very easily”
“Looks cheaper than the price indicates”
“Gold faded”
“uncomfortable”
“Fit was too big for small wrists & cannot adjust”
Top return reasons
Common questions
- Is sunflower necklace profitable to sell on Amazon United States?
- The niche generates $238K/yr across 71 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +25.9%. Flapen's verdict: Worth a look (61/100).
- How competitive is the sunflower necklace niche?
- 57 brands and 63 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in sunflower necklace?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.6%.
- When does demand for sunflower necklace peak?
- Demand peaks in Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the sunflower necklace niche?
- Listings span $4.99–$297.49; the average listing price is $33.30 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.