Skip to content

Sun Umbrella

Pass

Sun Umbrella scores 65 out of 100, a Pass. Shoppers spend $596K a year here, search demand grew +173.9% this quarter, and returns run at 2.8% of orders.

Filters Trending
Flapen Score
65
65 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +20 vs the category median of 45
Market size
$596K/yr1.3M searches / yr
90-day growth
+173.9%search demand this quarter
Competition
38%top-5 click share · 23 brands · 33 sellers

Flapen Score

Sun Umbrella against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sun Umbrella is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Umbrella market on Amazon at a glance

Shoppers on Amazon United States searched for Sun Umbrella 1.3M times last year and spent an estimated $596K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +173.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $596K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+173.9%
Conversion, latest week
1.9%
Market size, estimated
$596Ka year
Peak month
July15.3× the quietest month
Top search term
uv umbrella342K searches a year

02 · Price

A sale here is worth $23.28.

Listings sell for $23.28 on average, from $9.60 to $59.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $23.28 that is $6K to $12K a year per listing.

Average price
$23.28inside the $15 to $100 sweet spot
Price range
$9.60–$59.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #46 within Umbrellas. It carries 11,095 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#46in Umbrellas
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
11,095per listing
Listings tracked
41

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sun Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$24K$48K$72K$95K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

33

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

38%

Top 20: 81%

Open market

28%

  • BAODINI25%
  • G4Free12%
  • Seniny11%
  • umenice11%
  • Repel Umbrella8%
  • Yoobure5%

Demand

Sun Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.3×

Search terms

Top Sun Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uv umbrella342K/yr
  • sun umbrella uv protection165K/yr
  • uv umbrellas for sun protection202K/yr
  • sunbrella111K/yr
  • shade umbrella83K/yr
  • uv protection umbrella74K/yr
  • sombrilla72K/yr
  • upf umbrella29K/yr
  • uv blocking umbrella28K/yr
  • umbrella uv protection30K/yr

Reviews and returns

What reviews say buyers love and hate about Sun Umbrella

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.28

Broke after one use

broke quickly

Broke in a week

Quality-Overall11%+0.61

Not well made

Product is cheap made

Low quality

Size-Overall9%+0.42

Also, the handle is way too short

Bigger than expected

Super small

Ease Of Use6%

Very very hard to open

Not able to use

Very difficult to close

Strength5%+0.65

Not Sturdy

Flimsy

It's pretty flimsy

Love

Quality-Overall19%+0.61

Good quality, good price, good size and arrived on time

Decent quality for price paid

Decent quality

Strength10%+0.65

Solidly built

you stayed strong

It is sturdy

Size-Overall8%+0.42

It fits my bag perfectly

Fit my needs

It fits

Ease Of Use7%

easy to carry

Ease of use

easy to handle

Value For Money7%+0.23

Good value for the cost

Fair price

Decent price

Return

2.8% Return rate 61% Fixable by listing

Size-Overall43%██████

Also, the handle is way too short

Bigger than expected

Super small

Weight Heavy9%▆▇▇█▇█

Way Too Heavy

heavier than expected

Heavier than expected

Strength5%▇▇█▇▇▆

Not Sturdy

Flimsy

It's pretty flimsy

Ease Of Use4%▇█▅▆▆▅

Very very hard to open

Not able to use

Very difficult to close

Quality-Overall4%▆█▆▇▇▆

Not well made

Product is cheap made

Low quality

FAQ

Common Sun Umbrella questions

Answered from the same tracked data.