sun umbrella
Worth a lookShows demand growing +173.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+173.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$23.28avg listing price — sweet spot $15–$100
Price range
Great$9.60–$59.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Market size
Good$596K$596K/yr · 1.3M searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,095.05avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, sun umbrella is a $596K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
sun umbrella market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $466K–$582K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 2.1%
- Avg brand age
- 39 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
33
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
38%
Top 20: 81%
Open market
28%
- BAODINI25%
- G4Free12%
- Seniny11%
- umenice11%
- Repel Umbrella8%
- Yoobure5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +173.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.3×
Top sun umbrella search terms
- uv umbrella342K/yr
- sun umbrella uv protection165K/yr
- uv umbrellas for sun protection202K/yr
- sunbrella111K/yr
- shade umbrella83K/yr
- uv protection umbrella74K/yr
- sombrilla72K/yr
- upf umbrella29K/yr
- uv blocking umbrella28K/yr
- umbrella uv protection30K/yr
Top sun umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack
BAODINI$13.774.2★6,077 rev
umenice UPF 50+ UV Protection Travel Umbrella Ultra Light Weight (Black)
umenice$27.984.5★2,845 rev
BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men
BAODINI$14.714.3★2,302 rev
Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars
Repel Umbrella$23.604.5★109,906 rev
Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Blue
Seniny$9.614.5★3,161 rev
Newest
by launch date
3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)
LMUGOOS$16.96201 rev
Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars
Repel Umbrella$29.83109,906 rev
Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Blue
Seniny$9.613,161 rev
Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Yellow
Seniny$9.773,161 rev
Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Black
Seniny$9.663,161 rev
Trending
90-day click momentum
Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready
Yoobure$9.724.5★
G4Free UPF 50+ UV Protection Large Travel Umbrella 42/46 Inch Auto Open Close Windproof Sun Blocking Umbrella
G4Free$23.514.2★
3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)
LMUGOOS$16.964.4★
UV-Blocker Sun Umbrella UV Protection Travel - Auto Open - Double Vented Canopy - Wind-Resistant Sun Umbrella for Walking - 55+ UPF - 44
UV-Blocker$43.424.5★
Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Black
Seniny$9.664.5★
What buyers say about sun umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“Solidly built”
“It fits my bag perfectly”
“easy to carry”
“Good value for the cost”
“The construction is durable”
“Works great for rain and sun”
“As described”
“Easy to carry”
“Compact and lightweight”
What buyers complain about
“Broke after one use”
“Not well made”
“Also, the handle is way too short”
“Very very hard to open”
“Not Sturdy”
“Way Too Heavy”
“Waste of money”
“Not accurate color”
“material is not good”
“Wouldn't recommend for real weather”
Top return reasons
Common questions
- Is sun umbrella profitable to sell on Amazon United States?
- The niche generates $596K/yr across 41 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +173.9%. Flapen's verdict: Worth a look (65/100).
- How competitive is the sun umbrella niche?
- 23 brands and 33 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in sun umbrella?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.8%.
- When does demand for sun umbrella peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 15.3× the quietest.
- What does it cost to enter the sun umbrella niche?
- Listings span $9.60–$59.63; the average listing price is $23.28 (sweet spot $15–$100). The average incumbent carries 11,095 reviews — the moat a new listing must climb.