Sun Umbrella

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +173.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $596K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+173.9%

Conversion, latest week

1.9%

Market size, estimated

$596Ka year

Peak month

July15.3× the quietest month

Top search term

uv umbrella342K searches a year

Listings sell for $23.28 on average, from $9.60 to $59.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $23.28 that is $6K to $12K a year per listing.

Average price

$23.28inside the $15 to $100 sweet spot

Price range

$9.60–$59.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

2.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #46 within Umbrellas. It carries 11,095 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#46in Umbrellas

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

11,095per listing

Listings tracked

41

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months