sun protection clothing women
Worth a lookShows demand growing +113.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+113.3%90-day search growth — must beat 0% to launch
Competition
Great21%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$21.25avg listing price — sweet spot $15–$100
Price range
Great$6.04–$49.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,042.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$133K$133K/yr · 1.4M searches
Returns
Bad6.5%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sun protection clothing women is a $133K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
sun protection clothing women market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $128K–$170K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #487
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.6%
- Avg brand age
- 36 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
92
Top-5 brand share
44%
Top 20: 86%
Top-5 click share
21%
Top 20: 45%
Open market
51%
- MAGCOMSEN12%
- G Gradual9%
- Soothfeel9%
- Palmyth7%
- baleaf6%
- INOGIH5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +113.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×
Top sun protection clothing women search terms
- sun protection clothing women247K/yr
- hiking shirts women230K/yr
- womens fishing shirt146K/yr
- fishing shirts for women134K/yr
- sun hoodie women82K/yr
- upf clothing women78K/yr
- uv protection clothing48K/yr
- spf clothing for women40K/yr
- womens hiking shirt50K/yr
- womens hiking shirts48K/yr
Top sun protection clothing women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mingyuezai Womens UPF 50+ Sun Protection Jacket UV Lightweight Hooded SPF Long Sleeve Sun Shirt(Z3724BU S)
Mingyuezai$17.474.3★409 rev
IUGA Rash Guard for Women UPF 50+ SPF UV Protection Long Sleeve Workout Tops with Pockets Dry Fit Hiking Swim Shirt
IUGA$12.854.6★2,412 rev
INOGIH Women Sunblock-Fingerless Gloves UV-Sun-Protection Driving Non-Slip Outdoor Gloves for Women Girls
INOGIH$6.044.5★658 rev
Womens Sun Shirts UPF 50+ Long Sleeve UV Protection Shirt Lightweight Quick Dry Workout Hiking Tops for Women(Black M)
G Gradual$15.054.6★3,388 rev
UV Shirts for Women Long Sleeve Shirts for Women Running Shirts Summer Shirt Hiking Shirts Women Sun Protection Shirts Fishing Shirts Black
MAGCOMSEN$11.194.6★4,554 rev
Newest
by launch date
Avoogue Womens UPF 50+ Sun Protection Shirts Long Sleeve SPF Shirt with Tthumb Holes Rash Guard Swim Hiking Fishing Tops Lightweight Work Out Tops (Gradient Rainbow L)
Avoogue$14.491,230 rev
G Gradual Womens UPF 50+ Sun Shirt with Hoodie Long Sleeve UV Protection Shirts Lightweight Hiking Fishing Shirts for Women(Army Green S)
G Gradual$15.74497 rev
Kinglaman 6 Pack Womens Long Sleeve Workout Dry Fit Shirts UPF 50+ Rash Guard SPF UV Sun Protection Shirts Crew Neck 1 Black 1 Gray 1 Blue 1 Purple 1 Dark Pink 1 Green Large
Kinglaman$27.87790 rev
Kinglaman 6 Pack Womens Long Sleeve Workout Dry Fit Shirts UPF 50+ Rash Guard SPF UV Sun Protection Shirts Crew Neck 1 Black 1 Gray 1 Blue 1 Purple 1 Dark Pink 1 Green X-Large
Kinglaman$30.24790 rev
Dalavch 6 Pack Womens Crop Top Short Sleeve Athletic Workout Yoga Running Gym Casual Tees T-Shirts Loose Fit 1 Black 1 White 1 Heather Grey 1 Pink 1 Khaki 1 Blue Medium
Dalavch$33.371,448 rev
Trending
90-day click momentumMingyuezai Womens UPF 50+ Sun Protection Jacket UV Lightweight Hooded SPF Long Sleeve Sun Shirt(Z3724BU S)
Mingyuezai$17.474.3★
MAGCOMSEN Sun Protection Shirts for Women Long Sleeve UV Lightweight Moisture Wicking Summer T Shirt for Running Workout
MAGCOMSEN$10.814.6★
Kinglaman 6 Pack Womens Long Sleeve Workout Dry Fit Shirts UPF 50+ Rash Guard SPF UV Sun Protection Shirts Crew Neck 1 Black 1 Gray 1 Blue 1 Purple 1 Dark Pink 1 Green X-Large
Kinglaman$30.244.4★
Kinglaman 4 Pack Rash Guard for Women UPF 50+ SPF UV Sun Protection Long Sleeve Swim Shirt Workout Hiking Tops 1 Gray 1 Blue 1 Green 1 Pink Large
Kinglaman$23.974.5★
Dalavch 6 Pack Womens Crop Top Short Sleeve Athletic Workout Yoga Running Gym Casual Tees T-Shirts Loose Fit 1 Black 1 White 1 Heather Grey 1 Pink 1 Khaki 1 Blue Medium
Dalavch$33.374.7★
What buyers say about sun protection clothing women
What buyers praise and complain about, mined from review topics.What buyers love
“Not too tight”
“So comfortable”
“Breathable good quality”
“The color is pretty”
“The material is soft”
“Lightweight and breathable”
“Soft material”
“Excellent price”
“As described”
“Nice Workout Shirts”
What buyers complain about
“Too short”
“Not the best material”
“It feels thicker than it looks”
“Cheap”
“Does not look like the image”
“non-breathable fabric”
“pink is not pink”
“Very uncomfortable”
“Very long”
“not something to keep you warm”
Top return reasons
Common questions
- Is sun protection clothing women profitable to sell on Amazon United States?
- The niche generates $133K/yr across 126 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is +113.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the sun protection clothing women niche?
- 49 brands and 92 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in sun protection clothing women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 6.5% — above our launch gate.
- When does demand for sun protection clothing women peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.0× the quietest.
- What does it cost to enter the sun protection clothing women niche?
- Listings span $6.04–$49.95; the average listing price is $21.25 (sweet spot $15–$100). The average incumbent carries 2,042 reviews — the moat a new listing must climb.