Is sun necklace profitable to sell on Amazon United States?

The niche generates $118K/yr across 45 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the sun necklace niche?

36 brands and 47 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in sun necklace?

Top complaints mined from reviews: Size-Overall, Chain/Key Quality, Quality-Overall. The return rate is 4.5%.

When does demand for sun necklace peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the sun necklace niche?

Listings span $5.23–$74.13; the average listing price is $17.20 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.

sun necklace

Worth a look

Shows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great$5.23–$74.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.20

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good683.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+27.7%

90-day search growth — must beat 0% to launch

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Market size

Okay$118K

$118K/yr · 358K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, sun necklace is a $118K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

sun necklace market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $103K–$138K; units × avg price
Conversion rate: 1.9%
Avg BSR: #2,247
Page quality: 0%
Prime: 98%
Sponsored: 73%
Out of stock: 2.0%
Avg brand age: 28 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

38%

Top 20: 75%

Open market

49%

Sacina15%
Mikovivi12%
CHESKY8%
Aohik7%
KISSCLOUD5%
Baydurcan4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top sun necklace search terms

sun necklace133K/yr +36.8%1.4% conv.
sun necklace gold40K/yr +17.4%1.8% conv.
gold sun necklace30K/yr +32.4%1.8% conv.
sun jewelry25K/yr +37.4%0.7% conv.
sun pendant22K/yr +21.1%0.4% conv.
sun pendant necklace18K/yr +34.0%0.5% conv.
sunshine necklace14K/yr +42.3%1.0% conv.
sunburst necklace13K/yr +41.8%0.4% conv.
sun necklace silver13K/yr +3.0%0.7% conv.
silver sun necklace11K/yr +20.3%0.9% conv.

All search terms

Top sun necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sacina Gothic Emo Grunge Sun Necklace Sun Pendant Black Bead Choker Gothic Necklace Goth Choker Halloween Christmas Jewelry Gift for Women

Sacina$15.564.5★490 rev

Mikovivi Magical Sun Pendant Necklace for Women Dainty Gold Sunburst Sunflower Charm Solar Pendant Necklace Elegant Statement Jewelry Gifts

Mikovivi$7.564.1★51 rev

CHESKY Gold Pendant Necklaces for Women Dainty 14k Gold Plated Sun Necklace for Women Gold Charm Choker Necklace for Women Cute Statement Necklace Sunflower Necklace Gold Jewelry for Women Gifts

CHESKY$12.164.2★343 rev

Aohik 14K Gold Plated Sunburst Necklace for Women Sun and Moon Necklace Pendant with Mother of Shell and Cubic Zirconia Jewelry for Gifts

Aohik$11.244.2★52 rev

KISSCLOUD Gold Sun Necklace for Women 14K Gold Plated Hollow Sun Pendant Necklace Chain Sunshine Disk Charm Dainty Chain Cute Trendy Jewelry Gift

KISSCLOUD$12.464.2★17 rev

Newest

by launch date

Aohik 14K Gold Plated Sunburst Necklace for Women Sun and Moon Necklace Pendant with Mother of Shell and Cubic Zirconia Jewelry for Gifts

Aohik$11.2452 rev

4mo ago

AVEKENY Sun Necklace for Women 18K Gold Plated Statement Long Sun Pendant Vintage Bohemian Spiral Beaded Snake Chain Necklace Trendy Mothers Day Birthday Gifts for Women Mom Grandma

AVEKENY$12.949 rev

4mo ago

Aohik Dainty 14k Plated Gold Sun Necklace for Women Trendy CZ Sunburst Pendant Necklace Non Tarnish Jewelry for Gifts

Aohik$11.8952 rev

6mo ago

kate spade new york Gifting You Are My Sunshine

kate spade new york$54.5662 rev

7mo ago

KISSCLOUD Gold Sun Necklace for Women 14K Gold Plated Hollow Sun Pendant Necklace Chain Sunshine Disk Charm Dainty Chain Cute Trendy Jewelry Gift

KISSCLOUD$12.4617 rev

10mo ago

What buyers say about sun necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great quality, nice dainty necklace”

Value For Money8%

“Worth It”

Advertised Vs Actual Product8%

“Better than expected”

Chain/Key Quality8%

“Love my chain belt”

Durability6%

“Wearable everyday”

Brightness/Shine/Glow5%

“Love the sparkle”

Size-Overall5%

“The necklace is the perfect size”

Color5%

“just what I was looking for- a true beautiful gold color”

Shape/Style4%

“I really like the style”

Design-Overall3%

“It looks so beautiful”

What buyers complain about

Size-Overall25%

“The cross was so small”

Chain/Key Quality12%

“Chain is poor quality”

Quality-Overall12%

“Poor quality”

Durability10%

“falls apart”

Precious Gemstone5%

“a diamond already fell out”

Color3%

“Hasnt change color or anything”

Value For Money3%

“Looks expensive”

Strength3%

“Rather flimsy and light”

Thickness2%

“The chain is very thin and friable”

Advertised Vs Actual Product2%

“This is not at all as described in the picture”

Top return reasons

Size-Overall37%

Quality-Overall10%

Chain/Key Quality10%

Advertised Vs Actual Product7%

Color6%

Metal Authenticity5%

Waist Fit3%

Durability2%

Defective Material/Parts2%

Shape/Style2%

Common questions

Is sun necklace profitable to sell on Amazon United States?: The niche generates $118K/yr across 45 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the sun necklace niche?: 36 brands and 47 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in sun necklace?: Top complaints mined from reviews: Size-Overall, Chain/Key Quality, Quality-Overall. The return rate is 4.5%.
When does demand for sun necklace peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the sun necklace niche?: Listings span $5.23–$74.13; the average listing price is $17.20 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.