Sun Hat Womens

Shoppers searched for this 10.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +122.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months

10.3M

Growth, 90 days vs prior 90

+122.0%

Conversion, latest week

2.0%

Market size, estimated

$3.2Ma year

Peak month

June7.9× the quietest month

Top search term

sun hats for women2.0M searches a year

Listings sell for $15.37 on average, from $5.83 to $32.32. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At $15.37 that is $38K to $46K a year per listing.

Average price

$15.37inside the $15 to $100 sweet spot

Price range

$5.83–$32.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

2,500–3,000

Revenue per listing a year

$38K–$46K

Returns

5.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #94 within Sun Hats. It carries 5,038 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

99%

Out of stock, average day

0.2%

Average rank

#94in Sun Hats

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

5,038per listing

Listings tracked

74

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

41 months