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Sumo Wrestling Costume for Kids

Fail

Demand is soft, at -31.7% this quarter, so Sumo Wrestling Costume for Kids is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$42K/yr37K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
66%top-5 click share · 9 brands · 21 sellers

Flapen Score

Sumo Wrestling Costume for Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sumo Wrestling Costume for Kids is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sumo Wrestling Costume for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Sumo Wrestling Costume for Kids 37K times last year and spent an estimated $42K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
3.3%
Market size, estimated
$42Ka year
Peak month
October29.1× the quietest month
Top search term
sumo wrestler inflatable costume kids14K searches a year

02 · Price

A sale here is worth $33.90.

Listings sell for $33.90 on average, from $19.12 to $86.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $33.90 that is $3K to $8K a year per listing.

Average price
$33.90inside the $15 to $100 sweet spot
Price range
$19.12–$86.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #2,439 within Boys. It carries 1,013 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#2,439in Boys
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,013per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Sumo Wrestling Costume for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

21

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

  • Brand 139%
  • Brand 218%
  • Brand 313%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 12%)

Demand

Sumo Wrestling Costume for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 29.1×

Search terms

Top Sumo Wrestling Costume for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sumo wrestler inflatable costume kids14K/yr
  • kids sumo wrestler costume7K/yr
  • kids sumo wrestler inflatable4K/yr
  • sumo costume kids3K/yr
  • sumo wrestler costume kids4K/yr
  • inflatable sumo costume kids3K/yr
  • sumo inflatable costume kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Sumo Wrestling Costume for Kids

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Inflation/Deflation”
5.0%of orders come back
“Will not stay inflated”
A buyer, on “Inflation/Deflation”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sumo Wrestling Costume for Kids questions

Answered from the same tracked data.