Summer Jacket
MaybeSearch demand grew +192.1% this quarter. But buyers convert on only 0.2% of searches, so Summer Jacket is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 4557
- Market size
- $26K/yr468K searches / yr
- 90-day growth
- +192.1%search demand this quarter
- Competition
- 14%top-5 click share · 91 brands · 151 sellers
Flapen Score
Summer Jacket against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Summer Jacket is stronger. Inside it, weaker.
Market
The Summer Jacket market on Amazon at a glance
Shoppers on Amazon United States searched for Summer Jacket 468K times last year and spent an estimated $26K. The top 5 brands take 22% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +192.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 468K
- Growth, 90 days vs prior 90
- +192.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $26Ka year
- Peak month
- June14.1× the quietest month
- Top search term
- summer jacket112K searches a year
02 · Price
A sale here is worth $26.80.
Listings sell for $26.80 on average, from $9.22 to $63.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $26.80 that is $0 to $3K a year per listing.
- Average price
- $26.80inside the $15 to $100 sweet spot
- Price range
- $9.22–$63.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 10.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #69 within Coats, Jackets & Vests. It carries 4,378 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 99%
- Out of stock, average day
- 1.0%
- Average rank
- #69in Coats, Jackets & Vests
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 4,378per listing
- Listings tracked
- 193
04 · Newcomers
10 of last year's 41 launches cleared the first-year sales bar.
41 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 41
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Summer Jacket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
91 rising
Sellers
151
Top-5 brand share
22%
Top 20: 65%
Top-5 click share
14%
Top 20: 37%
Open market
74%
- Brand 15%
- Brand 24%
- Brand 34%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Summer Jacket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 14.1×
Search terms
Top Summer Jacket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- summer jacket112K/yr
- summer jackets for women lightweight57K/yr
- summer jackets35K/yr
- light summer jacket women30K/yr
- womens summer jackets25K/yr
- light jackets for women summer42K/yr
- lightweight summer jacket women25K/yr
- womens summer jackets lightweight13K/yr
- summer jacket women15K/yr
- summer jacket for women13K/yr
Reviews and returns
What reviews say buyers love and hate about Summer Jacket
We read the reviews and the return reasons for every product selling here.
“Runs large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Summer Jacket questions
Answered from the same tracked data.