Is summer fridays keychain cap profitable to sell on Amazon United States?

The niche generates $31K/yr across 30 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -35.8%. Flapen's verdict: Skip it (43/100).

How competitive is the summer fridays keychain cap niche?

20 brands and 45 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in summer fridays keychain cap?

Top complaints mined from reviews: Durability, Value For Money, Size-Overall. The return rate is 1.2%.

What does it cost to enter the summer fridays keychain cap niche?

Listings span $6.02–$24.00; the average listing price is $8.70 (sweet spot $15–$100). The average incumbent carries 1,209 reviews — the moat a new listing must climb.

summer fridays keychain cap

Skip it

Soft demand (-35.8% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,208.63

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.02–$24.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.70

avg listing price — sweet spot $15–$100

Market size

Bad$31K

$31K/yr · 94K searches

Growth

Bad-35.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, summer fridays keychain cap is a $31K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

summer fridays keychain cap market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $35K–$44K; units × avg price
Conversion rate: 3.8%
Avg BSR: #18,269
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 12.9%
Avg brand age: 17 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

30%

Maoolmht23%
Sonnorel13%
LAEKOU12%
Rolitwils9%
Limpskys7%
LUHOHI6%

Demand

Weekly Amazon search volume, last 28 weeks — -35.8% search growth over the last 90 days.

Open Trend

Top summer fridays keychain cap search terms

summer fridays keychain cap37K/yr -46.9%4.3% conv.
summer fridays keychain18K/yr -24.6%2.8% conv.
summer fridays lip balm keychain10K/yr -12.5%2.8% conv.
summer friday keychain cap8K/yr -34.8%5.0% conv.
summer fridays cap keychain9K/yr -51.4%5.4% conv.
summer fridays holder5K/yr -26.6%2.3% conv.
summer fridays lip balm holder3K/yr -34.6%2.1% conv.
summer friday keychain4K/yr -48.4%3.7% conv.
summer fridays lip balm keychain cap1K/yr +106.6%2.9% conv.

All search terms

Top summer fridays keychain cap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sonnorel Lip Gloss Keychain Compatible for Summer Fridays Lip Balm Lipgloss Cap and Holder Set 2 SET (White Cap Gold Keychain)

Sonnorel$6.934.4★140 rev

LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack

LAEKOU$7.124.4★1,502 rev

Rolitwils Keychain Holder for Lip Gloss Summer Fridays - Lip Balm Holder Keychain - Portable Lipgloss Case with Keyring

Rolitwils$6.274.7★253 rev

Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm (2Gold)

Maoolmht$6.174.2★244 rev

Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm Portable Keychain Holder (2 white)

Maoolmht$6.084.2★244 rev

Newest

by launch date

Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)

Haevola$7.9778 rev

4mo ago

LUHOHI 2PCS Lip Balm Cap Keychain With Flower Charms for Summer Fridays Lip Gloss Holder Keychains Kit for Summerfridays 0.5oz Portable Purse Accessories No Lip Balm

LUHOHI$6.75148 rev

6mo ago

lxuraduy Lip Gloss Holder Keychain Keychain Cap Compatible with Summer Fridays 0.5 oz & LANGIGE 0.35 oz Lip Balm (16)

lxuraduy$6.6910 rev

6mo ago

Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm (2Gold)

Maoolmht$6.17244 rev

7mo ago

Maoolmht Keychain Cap Compatible with Summer Fridays 0.5 oz Lip Balm 3 Pack Lip Gloss Keychain Compatible with LANGIGE 0.35 oz Lip Balm (Pink Bow)

Maoolmht$8.59162 rev

8mo ago

What buyers say about summer fridays keychain cap

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“Fits perfectly”

Color9%

“Amazing color”

Quality-Overall9%

“Great quality and fit the mini and regular size summer fridays lip balm”

Smell7%

“omg its soft on the lips and smells amazing”

Soft Feel6%

“It was perfect and soothing”

Moist/Dry6%

“Moisturizing”

Gifting Purpose5%

“great to create easy useful gifts”

Value For Money5%

“much less expensive”

Chain/Key Quality5%

“Key chain charm”

Advertised Vs Actual Product4%

“Just like pictured”

What buyers complain about

Durability14%

“Breaks easily”

Value For Money13%

“very pricey”

Size-Overall13%

“BUT A LITTLE LARGE”

Color7%

“i wasnt expecting this to have a tint also it was super grainy feeling”

Product Condition5%

“arrived open and used”

Moist/Dry4%

“They are still dry in between applications”

Strength4%

“great idea just not as functional or sturdy as id like it to be”

Smell3%

“Rancid smell”

Functionality-Overall3%

“Doesnt Work”

Adhesion/Stickiness2%

“sticky, makes my lips tacky”

Top return reasons

Size-Overall31%

Color17%

Advertised Vs Actual Product7%

Product Condition6%

Value For Money5%

Defective Material/Parts4%

Smell4%

Adhesion/Stickiness3%

Moist/Dry3%

Leak-Proof3%

Common questions

Is summer fridays keychain cap profitable to sell on Amazon United States?: The niche generates $31K/yr across 30 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -35.8%. Flapen's verdict: Skip it (43/100).
How competitive is the summer fridays keychain cap niche?: 20 brands and 45 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in summer fridays keychain cap?: Top complaints mined from reviews: Durability, Value For Money, Size-Overall. The return rate is 1.2%.
What does it cost to enter the summer fridays keychain cap niche?: Listings span $6.02–$24.00; the average listing price is $8.70 (sweet spot $15–$100). The average incumbent carries 1,209 reviews — the moat a new listing must climb.