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Summer Fridays Keychain Cap

Fail

Demand is soft, at -35.8% this quarter, so Summer Fridays Keychain Cap is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$31K/yr94K searches / yr
90-day growth
-35.8%search demand this quarter
Competition
50%top-5 click share · 20 brands · 45 sellers

Flapen Score

Summer Fridays Keychain Cap against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Summer Fridays Keychain Cap is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Summer Fridays Keychain Cap market on Amazon at a glance

Shoppers on Amazon United States searched for Summer Fridays Keychain Cap 94K times last year and spent an estimated $31K. The top 5 brands take 64% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-35.8%
Conversion, latest week
3.8%
Market size, estimated
$31Ka year
Top search term
summer fridays keychain cap37K searches a year

02 · Price

A sale here is worth $8.70.

Listings sell for $8.70 on average, from $6.02 to $24.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $8.70 that is $870 to $2K a year per listing.

Average price
$8.70under the $15 to $100 sweet spot
Price range
$6.02–$24.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$870–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #18,269 within Keyrings, Keychains & Charms. It carries 1,209 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
12.9%
Average rank
#18,269in Keyrings, Keychains & Charms
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,209per listing
Listings tracked
30

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Summer Fridays Keychain Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

45

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

30%

  • Brand 123%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Summer Fridays Keychain Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.4× · 6 of 12 months tracked

Search terms

Top Summer Fridays Keychain Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer fridays keychain cap37K/yr
  • summer fridays keychain18K/yr
  • summer fridays lip balm keychain10K/yr
  • summer friday keychain cap8K/yr
  • summer fridays cap keychain9K/yr
  • summer fridays holder5K/yr
  • summer fridays lip balm holder3K/yr
  • summer friday keychain4K/yr
  • summer fridays lip balm keychain cap1K/yr

Reviews and returns

What reviews say buyers love and hate about Summer Fridays Keychain Cap

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Durability”
1.2%of orders come back
“Breaks easily”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Summer Fridays Keychain Cap questions

Answered from the same tracked data.