Summer Beanie

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

230K

Growth, 90 days vs prior 90

-14.4%

Conversion, latest week

1.4%

Market size, estimated

$48Ka year

Peak month

April2.3× the quietest month

Top search term

summer beanie50K searches a year

Listings sell for $14.58 on average, from $4.89 to $27.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.58 that is $0 to $1K a year per listing.

Average price

$14.58under the $15 to $100 sweet spot

Price range

$4.89–$27.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #288 within Skullies & Beanies. It carries 2,728 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

6.1%

Average rank

#288in Skullies & Beanies

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

2,728per listing

Listings tracked

117

36 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

36

Successful launches

5Amazon's first-year sales bar

Average brand age

44 months