Is summer beanie profitable to sell on Amazon United States?

The niche generates $48K/yr across 117 tracked products. 5 of 36 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the summer beanie niche?

53 brands and 58 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in summer beanie?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Material Quality. The return rate is 2.6%.

When does demand for summer beanie peak?

Demand peaks in Mar–Apr; the busiest month runs 2.3× the quietest.

What does it cost to enter the summer beanie niche?

Listings span $4.89–$27.51; the average listing price is $14.58 (sweet spot $15–$100). The average incumbent carries 2,728 reviews — the moat a new listing must climb.

summer beanie

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a small market ($48K/yr) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.58

avg listing price — sweet spot $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Price range

Good$4.89–$27.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,727.91

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$48K

$48K/yr · 230K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, summer beanie is a $48K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 52/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

summer beanie market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $58K–$73K; units × avg price
Conversion rate: 1.4%
Avg BSR: #288
Page quality: 0%
Prime: 97%
Sponsored: 92%
Out of stock: 6.1%
Avg brand age: 44 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

53 rising

Sellers

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

17%

Top 20: 50%

Open market

57%

CHARM12%
WTACTFUL8%
THINDUST7%
Headshion6%
TOP-EX5%
SRLLBBY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 2.3×

Open Trend

Top summer beanie search terms

summer beanie50K/yr +44.0%1.3% conv.
summer beanies15K/yr +56.1%1.0% conv.
slouchy beanie for men43K/yr -62.5%1.4% conv.
summer beanie for women5K/yr +29.3%0.7% conv.
summer slouchy beanie5K/yr +65.3%1.2% conv.
mens slouchy beanie11K/yr -43.2%1.1% conv.
cotton slouchy beanie5K/yr -22.1%0.9% conv.
slouch hat men5K/yr +3.3%0.3% conv.
light weight beanie5K/yr -21.0%0.9% conv.
slouchy beanies for men17K/yr -63.6%0.5% conv.

All search terms

Top summer beanie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SRLLBBY Lightweight Cotton Beanie Breathable Thin Sleep Hats Skull Caps for Running Cycling Hiking Fishing (Black)

SRLLBBY$6.054.1★498 rev

THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym

THINDUST$12.803.9★50 rev

WTACTFUL 2pcs Cooling Skull Cap for Men Women Lightweight Breathable 3D Mesh Beanie Hat Thin Quick Dry Running Cap for Cycling Motorcycle Helmet Hard Hat Liner Summer

WTACTFUL$13.624.4★1,840 rev

100% Cotton Skull Caps Beanie Sleeping Hats for Men Women 2-Pack Black

Headshion$8.494.4★11,799 rev

CHARM Cotton Summer Beanie for Men & Women Light Blue

CHARM$24.124.0★2,556 rev

Newest

by launch date

ROYBENS Lightweight 100% Cotton Slouchy Beanie - Thin Breathable Summer Hat for Men Women Chemo Skull Cap Headwear Black L

ROYBENS$10.1040 rev

3mo ago

LONGLONG 2 Pack Summer Beanies - Lightweight Breathable Cooling Skull Caps for Women Men Sports & Daily Wear

LONGLONG$14.4146 rev

3mo ago

THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym

THINDUST$12.8050 rev

4mo ago

QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling

QINGLONGLIN$15.03166 rev

5mo ago

WTACTFUL Cooling Skull Cap for Men Women Breathable Running Caps Sweat Hat Skull Caps Thin Slouchy Beanie for Dreadlock Cycling Motorcycle Riding Hiking Helmet Liner Sport 3Pack Black Gray White

WTACTFUL$15.08410 rev

9mo ago

What buyers say about summer beanie

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Fits Great”

Comfort-Overall12%

“comfortable to wear”

Quality-Overall9%

“Product satisfactory”

Warmth7%

“it keeps me warm”

Weight Light5%

“Good lightweight toppers”

Value For Money5%

“Money well spent”

Soft Feel5%

“Smooth texture”

Material Quality5%

“Soft material”

Breathability4%

“I like how breathable the material is”

Color4%

“The color of accurate”

What buyers complain about

Size-Overall31%

“Extremely big”

Advertised Vs Actual Product4%

“Misleading information”

Material Quality3%

“Material is very cheap”

Quality-Overall2%

“the quality is inconsistent”

Thickness2%

“It also felt a bit thinner than expected”

Stretchability/Expandability/Elasticity2%

“It seems to be stretchy”

Warmth2%

“Does not provide a lot of warmth”

Stitch/Finish/Polish1%

“.Not much of a hand at sewing”

Color1%

“Wish they had more colors”

Comfort-Overall1%

“Not comfortable”

Top return reasons

Size-Overall64%

Material Quality7%

Advertised Vs Actual Product5%

Thin4%

Length3%

Shape/Style3%

Color2%