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Sully Monsters Inc Costume Kids

Fail

Shoppers spend an estimated $0 a year here, so Sully Monsters Inc Costume Kids is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$0/yr52K searches / yr
90-day growth
+25.8%search demand this quarter
Competition
49%top-5 click share · 21 brands · 54 sellers

Flapen Score

Sully Monsters Inc Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sully Monsters Inc Costume Kids is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sully Monsters Inc Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Sully Monsters Inc Costume Kids 52K times last year and spent an estimated $0. The top 5 brands take 62% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+25.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
sully costume kids14K searches a year

02 · Price

A sale here is worth $25.51.

Listings sell for $25.51 on average, from $11.93 to $96.22. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $25.51 that is $0 to $3K a year per listing.

Average price
$25.51inside the $15 to $100 sweet spot
Price range
$11.93–$96.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
12.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #7,061 within Baby. It carries 734 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
97%
Out of stock, average day
15.7%
Average rank
#7,061in Baby
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
734per listing
Listings tracked
30

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Sully Monsters Inc Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

54

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

49%

Top 20: 90%

Open market

32%

  • Brand 123%
  • Brand 214%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Sully Monsters Inc Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '26DecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Sully Monsters Inc Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sully costume kids14K/yr
  • sully onesie kids4K/yr
  • sully kids costume4K/yr
  • sulley costume kids3K/yr
  • kids sully costume7K/yr
  • kids sully monsters inc costume3K/yr
  • sully monsters inc costume kids16K/yr

Reviews and returns

What reviews say buyers love and hate about Sully Monsters Inc Costume Kids

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
37%of negative reviews mention “Size-Overall”
12.3%of orders come back
“Head hole was too small for my child so had to rip it a bit”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sully Monsters Inc Costume Kids questions

Answered from the same tracked data.