sully ears
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Good723.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.04avg listing price — sweet spot $15–$100
Price range
Good$7.33–$24.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad8.6%return rate — above 5% kills the launch gate
Market size
Bad$19K$19K/yr · 99K searches
According to Flapen's Amazon United States niche tracking, sully ears is a $19K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 31/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
sully ears market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $33K–$39K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #2,591
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 60%
- Out of stock
- 22.6%
- Avg brand age
- 34 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
34
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
13%
- FACHPINT33%
- Fun Costumes28%
- Bolonar10%
- IZHISUOUU7%
- MFLMHD5%
- Concept One4%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 10.6×
Top sully ears search terms
- monsters inc ears19K/yr
- monsters inc disney ears12K/yr
- sully ears14K/yr
- monster inc ears8K/yr
- monsters inc accessories13K/yr
- monster inc disney ears5K/yr
- monsters inc headband12K/yr
- disney ears monsters inc4K/yr
- sully disney ears4K/yr
- monsters inc mickey ears4K/yr
Top sully ears products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Pixar Monsters Inc. Sulley Costume Accessory Kit | Furry Blue Monster Ears and Gloves Standard
Fun Costumes$24.644.0★8 rev
FACHPINT Sully Ears Headband - Blue Shaggy Monsters Mouse Ears Cute Sequin Party Prop for Childs Costume
FACHPINT$9.864.3★62 rev
FACHPINT Monsters Mouse Ears 1pcs Mike and Sully Ears Sulley Ears Headband for Women Photo Props Cute Green Monsters Ears for Boy Theme Park
FACHPINT$8.634.3★23 rev
FACHPINT Monster Headband Adult 2pcs Sully Ears/Mike Wazowski Headband for Theme Parks Cute Mouse Ear for Photo Props Big Ears for Girl Boy
FACHPINT$14.944.6★18 rev
Bolonar Monsters Mouse Ears Headband Sequin Pink Bows Monster Headband
Bolonar$10.714.7★282 rev
Newest
by launch date
IZHISUOUU Mouse Ears Headband - Monsters Ear Hair Band for Theme Park Parties Cosplay Costume Accessories for Women Adults
IZHISUOUU$7.33134 rev
MFLMHD Furry Horns Headband Blue and Purple Halloween Costume Accessory (Blue Purple)
MFLMHD$11.6930 rev
Disney Pixar Monsters Inc. Sulley Costume Accessory Kit | Furry Blue Monster Ears and Gloves Standard
Fun Costumes$24.648 rev
FACHPINT Monster Headband Adult 2pcs Sully Ears/Mike Wazowski Headband for Theme Parks Cute Mouse Ear for Photo Props Big Ears for Girl Boy
FACHPINT$14.9418 rev
Crocs Jibbitz Shoe Charms - Monsters Inc. Disney 5 Pack
Crocs$10.116,896 rev
Trending
90-day click momentumCrocs Jibbitz Shoe Charms - Monsters Inc. Disney 5 Pack
Crocs$10.114.7★
Bolonar Monsters Mouse Ears Headband for Women Sequin Blue Bows
Bolonar$12.894.6★
Disney Pixar Monsters Inc. Sulley Costume Accessory Kit | Furry Blue Monster Ears and Gloves Standard
Fun Costumes$24.644.0★
FACHPINT Monsters Mouse Ears 1pcs Mike and Sully Ears Sulley Ears Headband for Women Photo Props Cute Green Monsters Ears for Boy Theme Park
FACHPINT$8.634.3★
IZHISUOUU Mouse Ears Headband - Monsters Ear Hair Band for Theme Park Parties Cosplay Costume Accessories for Women Adults
IZHISUOUU$7.334.7★
What buyers say about sully ears
What buyers praise and complain about, mined from review topics.What buyers love
“Good craftsmanship, happily satisfied with my purchase”
“As described”
“fit fine”
“These are so cute and comfy”
“for the price it's very cute”
“Durable”
“Not too heavy adjusted fine”
“color is as shown”
“good material for the price”
“It was soft and easily adjustable”
What buyers complain about
“Smaller than I was expecting”
“Cheap quality”
“Completely snapped in half”
“A little thin”
“Doesn't look like picture at all”
“Not even close to same color”
Top return reasons
Common questions
- Is sully ears profitable to sell on Amazon United States?
- The niche generates $19K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (31/100).
- How competitive is the sully ears niche?
- 11 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in sully ears?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 8.6% — above our launch gate.
- When does demand for sully ears peak?
- Demand peaks in Sep–Oct; the busiest month runs 10.6× the quietest.
- What does it cost to enter the sully ears niche?
- Listings span $7.33–$24.64; the average listing price is $13.04 (sweet spot $15–$100). The average incumbent carries 723 reviews — the moat a new listing must climb.