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Suits

Maybe

The top 5 products take only 15% of clicks. But an estimated 18.3% of orders come back, so Suits is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$1.3M/yr8.6M searches / yr
90-day growth
+3.9%search demand this quarter
Competition
15%top-5 click share · 25 brands · 33 sellers

Flapen Score

Suits against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Suits is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suits market on Amazon at a glance

Shoppers on Amazon United States searched for Suits 8.6M times last year and spent an estimated $1.3M. The top 5 brands take 79% of clicks. Demand peaks in Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
8.6M
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
0.2%
Market size, estimated
$1.3Ma year
Peak month
April1.9× the quietest month
Top search term
suits for men1.3M searches a year

02 · Price

A sale here is worth $60.76.

Listings sell for $60.76 on average, from $44.67 to $107.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $60.76 that is $6K to $15K a year per listing.

Average price
$60.76inside the $15 to $100 sweet spot
Price range
$44.67–$107.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
18.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #134 within Suits & Sport Coats. It carries 2,987 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#134in Suits & Sport Coats
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,987per listing
Listings tracked
160

04 · Newcomers

4 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Suits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

33

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

15%

Top 20: 38%

Open market

17%

  • Brand 136%
  • Brand 215%
  • Brand 313%
  • Brand 410%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (19 brands, 17%)

Demand

Suits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.9×

Search terms

Top Suits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suits for men1.3M/yr
  • mens suit1.1M/yr
  • mens suits901K/yr
  • suit743K/yr
  • suits628K/yr
  • tuxedo for men515K/yr
  • mens suits 2 piece190K/yr
  • trajes para hombre elegantes511K/yr
  • men suits388K/yr
  • black suits for men407K/yr

Reviews and returns

What reviews say buyers love and hate about Suits

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
18.3%of orders come back
“pants are too big”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Suits questions

Answered from the same tracked data.