Suit of Armor

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

193K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

0.1%

Market size, estimated

$33Ka year

Top search term

suit of armor38K searches a year

Listings sell for $217.04 on average, from $10.26 to $1410.38. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $217.04 that is $0 to $22K a year per listing.

Average price

$217.04above the $15 to $100 sweet spot

Price range

$10.26–$1410.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$22K

Returns

7.2%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #5,976 within Props. It carries 493 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

65%

Out of stock, average day

3.0%

Average rank

#5,976in Props

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

493per listing

Listings tracked

74

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months