sugar skull earrings
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Review moat
Good627.06avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.59–$29.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.7%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.38avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate
Market size
Bad$9K$9K/yr · 50K searches
According to Flapen's Amazon United States niche tracking, sugar skull earrings is a $9K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
sugar skull earrings market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $14K–$19K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #7,802
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 17.3%
- Avg brand age
- 45 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
17
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
22%
- BONSNY43%
- NEWEI11%
- iWenSheng7%
- Betsey Johnson6%
- BCQJNB6%
- BriLove5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 40.6×
Top sugar skull earrings search terms
- day of the dead earrings13K/yr
- day of the dead jewelry10K/yr
- dia de los muertos earrings13K/yr
- day of the dead earrings for women10K/yr
- dia de los muertos earrings for women5K/yr
Top sugar skull earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bonsny Acrylic Drop Dangle Halloween Floral Skeleton Skull Earrings Punk Jewelry For Women Gift
BONSNY$6.494.4★366 rev
Bonsny Acrylic Drop Dangle Halloween Rose Flower Skeleton Skull Earrings Punk Jewelry For Women Gift
BONSNY$5.954.4★366 rev
iWenSheng Halloween Costumes Jewelry for Women - Steampunk Black Lace Choker Necklace Gothic Jewelry Accessories Vampire Choker Necklace Costume for Teen Girls
iWenSheng$7.134.3★1,610 rev
Betsey Johnson Rose Dangle Earrings
Betsey Johnson$29.544.5★3,545 rev
NEWEI Cute Halloween Sugar Skull Earrings Dangle Acrylic Skull Decor Gifts for Women Festival Charms (Purple)
NEWEI$5.594.6★777 rev
Newest
by launch date
NEWEI Acrylic Horror Day of the Dead Creepy Doll Dangle Earrings Halloween Gifts for Women Spooky Mexican Voodoo Dolls Quirky Halloween Costume Jewelry Accessories (Blue)
NEWEI$6.713 rev
AUGSUN 8 Pairs Day of the Dead Earrings for Women Skull Acrylic Jewelry
AUGSUN$9.16737 rev
Artlunar Halloween Earring for Women Funny Skeleton Rose Handmade Tassel Earrings Party Festival Jewelry Gift Fashion Accessories (Orange)
Artlunar$8.4148 rev
Y1tvei Day of The Dead Glitter Acrylic Earrings - 9Pairs Cute Sugar Skull Wacky Wreath Skull Dangle Drop Sparkly Stud Earring Ear Decoration Jewelry Accessory Gift for Halloween Party Birthday Favors
Y1tvei$11.29185 rev
Skull Cherry Earrings Skull Tassels Halloween Earrings For Women Funky Spooky Quirky Earrings Halloween Jewelry(Purple)
Fuqimanman2020$6.9216 rev
Trending
90-day click momentumArtlunar Halloween Earring for Women Funny Skeleton Rose Handmade Tassel Earrings Party Festival Jewelry Gift Fashion Accessories (Orange)
Artlunar$8.414.8★
Gothic Halloween Cameo Earrings Vintage Crystal Glass Witch/Raven/Bat/Tree Dangle Earring Punk Style Dark Earrings Goth Victorian Earring Halloween Jewelry for Women (Black Raven)
PINK TOWN$6.684.5★
Bonsny Acrylic Drop Dangle Halloween Skeleton Skull Earrings Punk Jewelry For Women Gift
BONSNY$5.934.4★
Bonsny Acrylic Drop Dangle Halloween Skeleton Skull Flower Earrings Punk Jewelry For Women Gift
BONSNY$5.924.4★
Bonsny Acrylic Drop Dangle Halloween Floral Skeleton Skull Earrings Punk Jewelry For Women Gift
BONSNY$6.494.4★
What buyers say about sugar skull earrings
What buyers praise and complain about, mined from review topics.What buyers love
“good value”
“So pretty”
“Good quality”
“perfect size”
“Just as in the picture”
“Just what you would expect from the style of Betsey Johnson”
“super comfortable - I forgot I was wearing them”
“Really cute looking design though”
“I've never had anything fall apart in roughly 15 years”
“Seem to stay in place and secure”
What buyers complain about
“Everything is rather pricey”
“Do wish the gems were a bit more sparkly”
“it looks really cheap”
“they fall out easily”
Top return reasons
Common questions
- Is sugar skull earrings profitable to sell on Amazon United States?
- The niche generates $9K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +31.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the sugar skull earrings niche?
- 13 brands and 17 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in sugar skull earrings?
- Top complaints mined from reviews: Value For Money, Precious Gemstone, Quality-Overall. The return rate is 8.8% — above our launch gate.
- When does demand for sugar skull earrings peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 40.6× the quietest.
- What does it cost to enter the sugar skull earrings niche?
- Listings span $5.59–$29.54; the average listing price is $9.38 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.