Suede Shoe Protector
FailDemand is soft, at -82.0% this quarter, so Suede Shoe Protector is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $1.1M/yr781K searches / yr
- 90-day growth
- -82.0%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 10 sellers
Flapen Score
Suede Shoe Protector against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Suede Shoe Protector is stronger. Inside it, weaker.
Market
The Suede Shoe Protector market on Amazon at a glance
Shoppers on Amazon United States searched for Suede Shoe Protector 781K times last year and spent an estimated $1.1M. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 781K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -82.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 781K
- Growth, 90 days vs prior 90
- -82.0%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $1.1Ma year
- Peak month
- January61.7× the quietest month
- Top search term
- ugg cleaner187K searches a year
02 · Price
A sale here is worth $25.82.
Listings sell for $25.82 on average, from $15.88 to $43.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At $25.82 that is $258K to $323K a year per listing.
- Average price
- $25.82inside the $15 to $100 sweet spot
- Price range
- $15.88–$43.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $258K–$323K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Shoe, Jewelry & Watch Accessories. It carries 8,886 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 8,886per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Suede Shoe Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Brand 169%
- Brand 220%
- Brand 38%
- Brand 43%
Demand
Suede Shoe Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 61.7×
Search terms
Top Suede Shoe Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ugg cleaner187K/yr
- ugg cleaning kit97K/yr
- ugg cleaner kit217K/yr
- uggs cleaning kit38K/yr
- ugg care kit47K/yr
- ugg shoe cleaner24K/yr
- ugg boot cleaner23K/yr
- ugg suede cleaner12K/yr
- ugg cleaner kit suede18K/yr
- uggs cleaner18K/yr
Reviews and returns
What reviews say buyers love and hate about Suede Shoe Protector
We read the reviews and the return reasons for every product selling here.
“Does not work as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Suede Shoe Protector questions
Answered from the same tracked data.