Suede Shoe Cleaner Kit
MaybeShoppers spend an estimated $2.4M a year here. But demand is soft, at -20.5% this quarter, so Suede Shoe Cleaner Kit is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 4557
- Market size
- $2.4M/yr1.7M searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 24 sellers
Flapen Score
Suede Shoe Cleaner Kit against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Suede Shoe Cleaner Kit is stronger. Inside it, weaker.
Market
The Suede Shoe Cleaner Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Suede Shoe Cleaner Kit 1.7M times last year and spent an estimated $2.4M. The top 5 brands take 86% of clicks. Demand peaks in Jan–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 9.5%
- Market size, estimated
- $2.4Ma year
- Peak month
- January2.1× the quietest month
- Top search term
- suede shoe cleaner811K searches a year
02 · Price
A sale here is worth $15.01.
Listings sell for $15.01 on average, from $9.71 to $28.06. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $15.01 that is $120K to $150K a year per listing.
- Average price
- $15.01inside the $15 to $100 sweet spot
- Price range
- $9.71–$28.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $120K–$150K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #147 within Shoe, Jewelry & Watch Accessories. It carries 8,926 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #147in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.03 starsAmazon United States average 4.42 stars
- Average reviews
- 8,926per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Suede Shoe Cleaner Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
24
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
10%
- Brand 161%
- Brand 29%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 64%
- Open — no brand owns it (3 brands, 10%)
Demand
Suede Shoe Cleaner Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Suede Shoe Cleaner Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- suede shoe cleaner811K/yr
- suede cleaner360K/yr
- suede cleaning kit68K/yr
- suede shoe cleaner kit62K/yr
- suede cleaner for shoes77K/yr
- pink miracle shoe cleaner50K/yr
- suede cleaner kit42K/yr
- nubuck cleaning kit42K/yr
- suadex shoe cleaner17K/yr
- suede kit20K/yr
Reviews and returns
What reviews say buyers love and hate about Suede Shoe Cleaner Kit
We read the reviews and the return reasons for every product selling here.
“Didn't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Suede Shoe Cleaner Kit questions
Answered from the same tracked data.