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Suede Shampoo

Fail

The top 5 brands take 100% of clicks, so Suede Shampoo is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$106K/yr38K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
97%top-5 click share · 4 brands · 9 sellers

Flapen Score

Suede Shampoo against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Suede Shampoo is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suede Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Suede Shampoo 38K times last year and spent an estimated $106K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
11.8%
Market size, estimated
$106Ka year
Top search term
saphir suede cleaner8K searches a year

02 · Price

A sale here is worth $23.77.

Listings sell for $23.77 on average, from $11.37 to $34.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $23.77 that is $6K to $12K a year per listing.

Average price
$23.77inside the $15 to $100 sweet spot
Price range
$11.37–$34.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #31 within Shoe, Jewelry & Watch Accessories. It carries 15,311 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#31in Shoe, Jewelry & Watch Accessories
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
15,311per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Suede Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 224%
  • Brand 311%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Suede Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.7× · 8 of 12 months tracked

Search terms

Top Suede Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saphir suede cleaner8K/yr
  • saphir suede6K/yr
  • saphir omnidaim suede cleaner4K/yr
  • suede shampoo7K/yr
  • saphir suede brush4K/yr
  • nubuck3K/yr
  • suede oil stain remover5K/yr

Reviews and returns

What reviews say buyers love and hate about Suede Shampoo

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Cleaning”
22%of negative reviews mention “Ease Of Cleaning”
1.4%of orders come back
“I came to the conclusion that the cleaner is pretty crap”
A buyer, on “Ease Of Cleaning”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Suede Shampoo questions

Answered from the same tracked data.