Skip to content

Suede Jacket Women

Fail

An estimated 15.2% of orders come back, so Suede Jacket Women is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$22K/yr535K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
12%top-5 click share · 96 brands · 109 sellers

Flapen Score

Suede Jacket Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Suede Jacket Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suede Jacket Women market on Amazon at a glance

Shoppers on Amazon United States searched for Suede Jacket Women 535K times last year and spent an estimated $22K. The top 5 brands take 20% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 535K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
535K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
0.1%
Market size, estimated
$22Ka year
Peak month
October7.9× the quietest month
Top search term
jacket to wear over dress42K searches a year

02 · Price

A sale here is worth $29.16.

Listings sell for $29.16 on average, from $9.22 to $52.84. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $29.16 that is $0 to $3K a year per listing.

Average price
$29.16inside the $15 to $100 sweet spot
Price range
$9.22–$52.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
15.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #92 within Coats, Jackets & Vests. It carries 2,861 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#92in Coats, Jackets & Vests
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,861per listing
Listings tracked
219

04 · Newcomers

15 of last year's 63 launches cleared the first-year sales bar.

63 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
63
Successful launches
15Amazon's first-year sales bar
Average brand age
37 months

Products

Top Suede Jacket Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

96 falling

Sellers

109

Top-5 brand share

20%

Top 20: 55%

Top-5 click share

12%

Top 20: 32%

Open market

78%

  • Brand 15%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Suede Jacket Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.9×

Search terms

Top Suede Jacket Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jacket to wear over dress42K/yr
  • cute jackets to wear over dresses32K/yr
  • dressy jackets for women over dress59K/yr
  • dress jacket for women over dress35K/yr
  • brown cropped jacket47K/yr
  • plus size cropped jacket28K/yr
  • khaki jacket25K/yr
  • black dress jacket women32K/yr
  • jackets to wear over dresses20K/yr
  • business casual jacket22K/yr

Reviews and returns

What reviews say buyers love and hate about Suede Jacket Women

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
15.2%of orders come back
“Way to long”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Suede Jacket Women questions

Answered from the same tracked data.