Suede Jacket

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-60.1%

Conversion, latest week

0.1%

Market size, estimated

$38Ka year

Top search term

suede jacket165K searches a year

Listings sell for $39.51 on average, from $27.27 to $107.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $39.51 that is $0 to $4K a year per listing.

Average price

$39.51inside the $15 to $100 sweet spot

Price range

$27.27–$107.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

23.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #315 within Coats, Jackets & Vests. It carries 421 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

97%

Out of stock, average day

7.4%

Average rank

#315in Coats, Jackets & Vests

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

421per listing

Listings tracked

99

27 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months