Suede Jacket
FailDemand is soft, at -60.1% this quarter, so Suede Jacket is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $38K/yr1.2M searches / yr
- 90-day growth
- -60.1%search demand this quarter
- Competition
- 22%top-5 click share · 35 brands · 42 sellers
Flapen Score
Suede Jacket against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Suede Jacket is stronger. Inside it, weaker.
Market
The Suede Jacket market on Amazon at a glance
Shoppers on Amazon United States searched for Suede Jacket 1.2M times last year and spent an estimated $38K. The top 5 brands take 63% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -60.1%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $38Ka year
- Top search term
- suede jacket165K searches a year
02 · Price
A sale here is worth $39.51.
Listings sell for $39.51 on average, from $27.27 to $107.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $39.51 that is $0 to $4K a year per listing.
- Average price
- $39.51inside the $15 to $100 sweet spot
- Price range
- $27.27–$107.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 23.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #315 within Coats, Jackets & Vests. It carries 421 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 97%
- Out of stock, average day
- 7.4%
- Average rank
- #315in Coats, Jackets & Vests
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 421per listing
- Listings tracked
- 99
04 · Newcomers
2 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Suede Jacket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
42
Top-5 brand share
63%
Top 20: 92%
Top-5 click share
22%
Top 20: 50%
Open market
31%
- Brand 116%
- Brand 215%
- Brand 315%
- Brand 411%
- Brand 57%
- Brand 66%
Demand
Suede Jacket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.0× · 10 of 12 months tracked
Search terms
Top Suede Jacket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- suede jacket165K/yr
- faux suede jacket women133K/yr
- brown suede jacket57K/yr
- suede bomber jacket women61K/yr
- brown coat99K/yr
- brown suede jacket women84K/yr
- womens suede jackets27K/yr
- faux suede bomber jacket women25K/yr
- suede blazer women41K/yr
- suede bomber jacket21K/yr
Reviews and returns
What reviews say buyers love and hate about Suede Jacket
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Suede Jacket questions
Answered from the same tracked data.