Suede Dye
FailThe top 5 brands take 98% of clicks, so Suede Dye is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $117K/yr171K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 36 sellers
Flapen Score
Suede Dye against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Suede Dye is stronger. Inside it, weaker.
Market
The Suede Dye market on Amazon at a glance
Shoppers on Amazon United States searched for Suede Dye 171K times last year and spent an estimated $117K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $117Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- suede dye48K searches a year
02 · Price
A sale here is worth $12.21.
Listings sell for $12.21 on average, from $9.47 to $20.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.21 that is $3K to $6K a year per listing.
- Average price
- $12.21under the $15 to $100 sweet spot
- Price range
- $9.47–$20.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #75 within Shoe, Jewelry & Watch Accessories. It carries 3,307 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #75in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 3,307per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Suede Dye products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Angelus Suede Dye - Black - 3 oz Premium Liquid Dye for Suede Nubuck and Nappy Leather
- Price
- $12.15
- Rating
- 4.3/5
- Reviews
- 5,834
- Age
- 9y ago

Eagle Nubuck & Suede Dye Black with Applicator & 3-Way Suede Brush - Suede Color Restorer for Shoes Boots Jackets Purses & More - Black Suede Dye & Conditioner
- Price
- $14.51
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 1y ago

Black Suede Dye for Shoes Boots & Accessories Permanent Suede Color Restorer with Built-in Applicator Shoe Dye for Touch-Ups Customization & Repairs 3 fl oz
- Price
- $11.55
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 1y ago

Fiebings Black Suede Dye (4 oz) - Recolor Brighten & Restore Suede & Roughout Leather Shoes Furniture Purse - Includes Wool Dauber for Easy Application - Flexible When Dry Wont Crack or Peel
- Price
- $9.76
- Rating
- 4.3/5
- Reviews
- 5,875
- Age
- 13y ago

SAPHIR BEAUT DU CUIR Omnidiam Nubuck Suede Cleaner - Refreshes Original Colors - 100ml
- Price
- $20.70
- Rating
- 4.4/5
- Reviews
- 1,785
- Age
- 14y ago
Trending
estimated 90-day click momentum
Angelus Suede Dye - Light Brown - 3 oz Premium Liquid Dye for Suede Nubuck and Nappy Leather
- Price
- $12.20
- Rating
- 4.3/5
- Reviews
- 5,834
- Age
- 17y ago

SAPHIR BEAUT DU CUIR Omnidiam Nubuck Suede Cleaner - Refreshes Original Colors - 100ml
- Price
- $20.70
- Rating
- 4.4/5
- Reviews
- 1,785
- Age
- 14y ago

Angelus Suede Dye - Beige - 3 oz Premium Liquid Dye for Suede Nubuck and Nappy Leather
- Price
- $11.87
- Rating
- 4.3/5
- Reviews
- 5,834
- Age
- 9y ago

Angelus Suede Dye - Red - 3 oz Premium Liquid Dye for Suede Nubuck and Nappy Leather
- Price
- $12.07
- Rating
- 4.3/5
- Reviews
- 5,834
- Age
- 9y ago

Angelus Suede Dye - Dark Brown - 3 oz Premium Liquid Dye for Suede Nubuck and Nappy Leather
- Price
- $11.85
- Rating
- 4.3/5
- Reviews
- 5,834
- Age
- 9y ago
Newest
by launch date
Eagle Nubuck & Suede Dye Black with Applicator & 3-Way Suede Brush - Suede Color Restorer for Shoes Boots Jackets Purses & More - Black Suede Dye & Conditioner
- Price
- $14.51
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 1y ago

Black Suede Dye for Shoes Boots & Accessories Permanent Suede Color Restorer with Built-in Applicator Shoe Dye for Touch-Ups Customization & Repairs 3 fl oz
- Price
- $11.55
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 1y ago

Dark Brown Suede Dye for Shoes Boots & Accessories Permanent Suede Color Restorer with Built-in Applicator Shoe Dye for Touch-Ups Customization & Repairs 3 fl oz
- Price
- $11.91
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 1y ago

Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Jet Black)
- Price
- $12.16
- Rating
- 4.6/5
- Reviews
- 1,638
- Age
- 2y ago

Angelus Suede Dye - Black - 3 oz Premium Liquid Dye for Suede Nubuck and Nappy Leather
- Price
- $12.15
- Rating
- 4.3/5
- Reviews
- 5,834
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
36
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Angelus43%
- Eagle34%
- Fiebing's12%
- SAPHIR BEAUTÉ DU CUIR6%
- Griffin2%
- Tarrago2%
Demand
Suede Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Suede Dye search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- suede dye48K/yr
- angelus suede dye25K/yr
- suede dye for shoes23K/yr
- black suede dye20K/yr
- suede shoe dye9K/yr
- suede paint7K/yr
- suede paint for shoes7K/yr
- suede dye black7K/yr
- black suede dye for shoes6K/yr
- pintura para zapatos de gamuza4K/yr
Reviews and returns
What reviews say buyers love and hate about Suede Dye
We read the reviews and the return reasons for every product selling here.
“Color is a little darker than I had imagined”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Suede Dye questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









