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Suede Dress

Fail

Demand is soft, at -71.7% this quarter, so Suede Dress is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$29K/yr358K searches / yr
90-day growth
-71.7%search demand this quarter
Competition
18%top-5 click share · 51 brands · 70 sellers

Flapen Score

Suede Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Suede Dress is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suede Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Suede Dress 358K times last year and spent an estimated $29K. The top 5 brands take 42% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -71.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
-71.7%
Conversion, latest week
0.2%
Market size, estimated
$29Ka year
Top search term
suede dress113K searches a year

02 · Price

A sale here is worth $40.90.

Listings sell for $40.90 on average, from $8.71 to $152.01. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $40.90 that is $0 to $4K a year per listing.

Average price
$40.90inside the $15 to $100 sweet spot
Price range
$8.71–$152.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
28.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #21,365 within Dresses. It carries 147 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
89%
Out of stock, average day
12.2%
Average rank
#21,365in Dresses
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
147per listing
Listings tracked
134

04 · Newcomers

1 of last year's 85 launches cleared the first-year sales bar.

85 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
85
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Suede Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

51 rising

Sellers

70

Top-5 brand share

42%

Top 20: 82%

Top-5 click share

18%

Top 20: 42%

Open market

53%

  • Brand 112%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Suede Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 14.1× · 8 of 12 months tracked

Search terms

Top Suede Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suede dress113K/yr
  • suede dress for women100K/yr
  • faux suede dress28K/yr
  • brown suede dress27K/yr
  • suede mini dress16K/yr
  • black suede dress7K/yr
  • brown suede dress women10K/yr
  • suede dresses9K/yr
  • womens suede dress14K/yr
  • faux suede dress for women14K/yr

Reviews and returns

What reviews say buyers love and hate about Suede Dress

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Size-Overall”
28.3%of orders come back
“poor fit”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Suede Dress questions

Answered from the same tracked data.