Skip to content

Suede Brush

Maybe

Buyers convert on 11.6% of searches. But demand is soft, at -32.6% this quarter, so Suede Brush is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size
$887K/yr614K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
52%top-5 click share · 20 brands · 79 sellers

Flapen Score

Suede Brush against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Suede Brush is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suede Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Suede Brush 614K times last year and spent an estimated $887K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $887K a year.

Searches, last 12 months
614K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
11.6%
Market size, estimated
$887Ka year
Peak month
January3.2× the quietest month
Top search term
suede brush326K searches a year

02 · Price

A sale here is worth $12.44.

Listings sell for $12.44 on average, from $5.20 to $43.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $12.44 that is $31K to $37K a year per listing.

Average price
$12.44under the $15 to $100 sweet spot
Price range
$5.20–$43.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$31K–$37K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #101 within Shoe, Jewelry & Watch Accessories. It carries 3,100 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#101in Shoe, Jewelry & Watch Accessories
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
3,100per listing
Listings tracked
26

04 · Newcomers

6 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Suede Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

79

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

36%

  • Brand 120%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

Suede Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Suede Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suede brush326K/yr
  • suede brush for shoes96K/yr
  • suede shoe brush56K/yr
  • jason markk suede cleaning kit20K/yr
  • suede brush for purse10K/yr
  • nubuck brush14K/yr
  • suede cleaning brush11K/yr
  • brush for suede shoes6K/yr
  • suede cleaner brush6K/yr
  • suade brush6K/yr

Reviews and returns

What reviews say buyers love and hate about Suede Brush

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Functionality-Overall”
1.6%of orders come back
“Does not work as advertised”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Suede Brush questions

Answered from the same tracked data.