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Subway Surfers Costume

Fail

Demand is soft, at -44.3% this quarter, so Subway Surfers Costume is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$25K/yr170K searches / yr
90-day growth
-44.3%search demand this quarter
Competition
59%top-5 click share · 19 brands · 40 sellers

Flapen Score

Subway Surfers Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Subway Surfers Costume is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Subway Surfers Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Subway Surfers Costume 170K times last year and spent an estimated $25K. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-44.3%
Conversion, latest week
0.7%
Market size, estimated
$25Ka year
Peak month
October207.6× the quietest month
Top search term
subway surfers costume131K searches a year

02 · Price

A sale here is worth $21.67.

Listings sell for $21.67 on average, from $6.21 to $51.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.67 that is $2K to $5K a year per listing.

Average price
$21.67inside the $15 to $100 sweet spot
Price range
$6.21–$51.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
9.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #8,760 within Accessory Sets. It carries 1,124 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
96%
Out of stock, average day
6.4%
Average rank
#8,760in Accessory Sets
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,124per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Subway Surfers Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

40

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

36%

  • Brand 113%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 58%
  • Brand 68%

Demand

Subway Surfers Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 207.6×

Search terms

Top Subway Surfers Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • subway surfers costume131K/yr
  • subway surfer costume25K/yr
  • jake subway surfers costume7K/yr
  • jake from subway surfers costume2K/yr
  • subway surfers costume jake4K/yr

Reviews and returns

What reviews say buyers love and hate about Subway Surfers Costume

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
9.8%of orders come back
“very small almost sized for a child”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Subway Surfers Costume questions

Answered from the same tracked data.