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45

sublime t shirt

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 11Growth 58Conversion 7Competition 84Returns 27Price range 77Avg price 95Brand share 16Review moat 86Quality gap 43

Avg price

Incredible$24.13

avg listing price — sweet spot $15–$100

Review moat

Great281.44

avg incumbent reviews — the moat a new listing must climb

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$10.05–$31.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+32.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$45K

$45K/yr · 315K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, sublime t shirt is a $45K/yr Amazon United States market (315K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

sublime t shirt market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$48K–$60K
units × avg price
Conversion rate
0.6%
Avg BSR
#85,652
Page quality
0%
Prime
62%
Sponsored
48%
Out of stock
13.4%
Avg brand age
38 months
Avg seller age
170 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

29

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

31%

Top 20: 67%

Open market

5%

  • Sublime30%
  • Merch2rock29%
  • 2Bhip24%
  • Rock Off officially licensed products9%
  • Remidoo2%
  • Wrenpies2%
  • Open — no brand owns it (6 brands, 5%)

Demand

Weekly Amazon search volume, last 29 weeks — +32.2% search growth over the last 90 days.
10K6KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top sublime t shirt search terms

  • sublime t shirt165K/yr
  • sublime shirt87K/yr
  • sublime merch18K/yr
  • sublime tshirt11K/yr
  • sublime shirt women7K/yr
  • sublime band t shirt8K/yr
  • sublime t shirt women9K/yr
  • sublime shirts5K/yr
  • sublime shirt men5K/yr
All search terms

Top sublime t shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about sublime t shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality Tshirt”

Size-Overall18%

“Sizing seems accurate”

Advertised Vs Actual Product9%

“It is exactly as is described”

Material Quality6%

“Nice material”

Soft Feel6%

“Soft & perfect fit”

Color6%

“The Natural color is great because it gives it a cool”

Design-Overall4%

“Great quality and great design teenager loves it”

Comfort-Overall4%

“comfortable”

Print Quality3%

“But the best part has to be the graphics”

Washability2%

“It's in the wash now so hoping it washing well”

What buyers complain about

Size-Overall43%

“It was too tight”

Advertised Vs Actual Product7%

“fabric description was wrong”

Shoulder Fit7%

“Too large in the shoulders”

Gap/Hole5%

“Wore it so much it got holes and bought another”

Shrinkage Resistance4%

“I have fear to wash it it may shrink”

Neck Fit4%

“cute shirt, however, the size of the neck hole is significantly smaller, I could barely fit my head through it”

Print Quality4%

“I bought this shirt and the imprint was off-center and crooked”

Design-Overall4%

“Tilted, off-center design both times -- looks terrible”

Sleeve Fit4%

“Sleeves are short”

Shape/Style1%

“Because the style is meant to be baggy”

Top return reasons

Size-Overall50%
Length13%
Material Quality8%
Chest Fit4%
Advertised Vs Actual Product4%
Print Quality3%
Quality-Overall2%
Color2%
Sleeve Fit2%
Design-Overall2%

Common questions

Is sublime t shirt profitable to sell on Amazon United States?
The niche generates $45K/yr across 50 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +32.2%. Flapen's verdict: Skip it (45/100).
How competitive is the sublime t shirt niche?
12 brands and 29 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in sublime t shirt?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Shoulder Fit. The return rate is 4.9%.
What does it cost to enter the sublime t shirt niche?
Listings span $10.05–$31.47; the average listing price is $24.13 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.