Stuffed Animal Keychain

Shoppers searched for this 889K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

889K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

0.4%

Market size, estimated

$40Ka year

Top search term

plush bag charm124K searches a year

Listings sell for $11.06 on average, from $5.86 to $23.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $11.06 that is $1K to $3K a year per listing.

Average price

$11.06under the $15 to $100 sweet spot

Price range

$5.86–$23.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #568 within Keyrings, Keychains & Charms. It carries 857 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#568in Keyrings, Keychains & Charms

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

857per listing

Listings tracked

29

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

20 months