Stuff for Men

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

0.4%

Market size, estimated

$114Ka year

Peak month

December4.0× the quietest month

Top search term

men stuff390K searches a year

Listings sell for $18.05 on average, from $7.92 to $50.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $18.05 that is $0 to $2K a year per listing.

Average price

$18.05inside the $15 to $100 sweet spot

Price range

$7.92–$50.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #401 within Wallets, Card Cases & Money Organizers. It carries 19,357 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#401in Wallets, Card Cases & Money Organizers

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

19,357per listing

Listings tracked

32

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months