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Stuff for Boys 10-12

Fail

Shoppers spend an estimated $16K a year here, so Stuff for Boys 10-12 is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$16K/yr313K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
67%top-5 click share · 24 brands · 37 sellers

Flapen Score

Stuff for Boys 10-12 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stuff for Boys 10-12 is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stuff for Boys 10-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Stuff for Boys 10-12 313K times last year and spent an estimated $16K. The top 5 brands take 67% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
0.3%
Market size, estimated
$16Ka year
Top search term
stuff for boys 10-1259K searches a year

02 · Price

A sale here is worth $17.36.

Listings sell for $17.36 on average, from $7.15 to $37.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.36 that is $0 to $2K a year per listing.

Average price
$17.36inside the $15 to $100 sweet spot
Price range
$7.15–$37.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,359 within Accessories. It carries 2,433 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#1,359in Accessories
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,433per listing
Listings tracked
24

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Stuff for Boys 10-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

37

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

67%

Top 20: 96%

Open market

29%

  • Brand 121%
  • Brand 220%
  • Brand 315%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Stuff for Boys 10-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.6× · 6 of 12 months tracked

Search terms

Top Stuff for Boys 10-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stuff for boys 10-1259K/yr
  • things for boys 10-1236K/yr
  • boy things33K/yr
  • boy stuff 12-14 years old35K/yr
  • cheap stuff for boys17K/yr
  • boys things12K/yr
  • cool things for boys 10-1212K/yr
  • cool stuff for boys 12-1419K/yr
  • fun things for boys8K/yr
  • stuff for boys 8-1010K/yr

Reviews and returns

What reviews say buyers love and hate about Stuff for Boys 10-12

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
15%of negative reviews mention “Durability”
2.3%of orders come back
“just break easily”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stuff for Boys 10-12 questions

Answered from the same tracked data.