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Stuff for 13+ Year Old Boys

Fail

Shoppers spend an estimated $12K a year here, so Stuff for 13+ Year Old Boys is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$12K/yr105K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
79%top-5 click share · 12 brands · 20 sellers

Flapen Score

Stuff for 13+ Year Old Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stuff for 13+ Year Old Boys is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stuff for 13+ Year Old Boys market on Amazon at a glance

Shoppers on Amazon United States searched for Stuff for 13+ Year Old Boys 105K times last year and spent an estimated $12K. The top 5 brands take 79% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
0.8%
Market size, estimated
$12Ka year
Top search term
birthday gifts for 13+ year old boys11K searches a year

02 · Price

A sale here is worth $15.01.

Listings sell for $15.01 on average, from $7.69 to $28.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.01 that is $0 to $2K a year per listing.

Average price
$15.01inside the $15 to $100 sweet spot
Price range
$7.69–$28.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #711 within Socks. It carries 2,137 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#711in Socks
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,137per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Stuff for 13+ Year Old Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

17%

  • Brand 139%
  • Brand 222%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 17%)

Demand

Stuff for 13+ Year Old Boys search demand

Weekly searches over the year. Pick a range.

900700Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Stuff for 13+ Year Old Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birthday gifts for 13+ year old boys11K/yr
  • stuff for 13+ year old boys15K/yr
  • trendy gifts for 13 year old boys10K/yr
  • 13 yr old boy gift ideas8K/yr
  • cool things for 12 year olds9K/yr
  • christmas gifts for 13 year old boys50K/yr
  • 13 years old boy birthday gift ideas3K/yr

Reviews and returns

What reviews say buyers love and hate about Stuff for 13+ Year Old Boys

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Bigger than Expected”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stuff for 13+ Year Old Boys questions

Answered from the same tracked data.