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Studded Purse

Fail

Buyers convert on only 0.6% of searches, so Studded Purse is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$82K/yr295K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
29%top-5 click share · 38 brands · 47 sellers

Flapen Score

Studded Purse against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Studded Purse is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Studded Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Studded Purse 295K times last year and spent an estimated $82K. The top 5 brands take 46% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
0.6%
Market size, estimated
$82Ka year
Peak month
October1.5× the quietest month
Top search term
studded purse99K searches a year

02 · Price

A sale here is worth $44.89.

Listings sell for $44.89 on average, from $11.74 to $246.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $44.89 that is $0 to $4K a year per listing.

Average price
$44.89inside the $15 to $100 sweet spot
Price range
$11.74–$246.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
9.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #2,270 within Hobo Bags. It carries 128 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
10.1%
Average rank
#2,270in Hobo Bags
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
128per listing
Listings tracked
57

04 · Newcomers

6 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
6Amazon's first-year sales bar
Average brand age
30 months

Products

Top Studded Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

47

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

29%

Top 20: 71%

Open market

47%

  • Brand 111%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Studded Purse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Studded Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • studded purse99K/yr
  • studded bag63K/yr
  • black studded purse30K/yr
  • studded crossbody bag19K/yr
  • studded shoulder bag13K/yr
  • studded tote bag10K/yr
  • studded handbag10K/yr
  • studded bags10K/yr
  • black studded bag7K/yr
  • stud purse6K/yr

Reviews and returns

What reviews say buyers love and hate about Studded Purse

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
9.7%of orders come back
“Confuse size”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Studded Purse questions

Answered from the same tracked data.