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Striped Sweatshirt

Fail

Demand is soft, at -58.7% this quarter, so Striped Sweatshirt is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$58K/yr594K searches / yr
90-day growth
-58.7%search demand this quarter
Competition
29%top-5 click share · 27 brands · 31 sellers

Flapen Score

Striped Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Striped Sweatshirt is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Striped Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Striped Sweatshirt 594K times last year and spent an estimated $58K. The top 5 brands take 74% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -58.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
594K
Growth, 90 days vs prior 90
-58.7%
Conversion, latest week
0.4%
Market size, estimated
$58Ka year
Peak month
October4.0× the quietest month
Top search term
striped sweatshirt73K searches a year

02 · Price

A sale here is worth $21.76.

Listings sell for $21.76 on average, from $7.66 to $37.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.76 that is $0 to $2K a year per listing.

Average price
$21.76inside the $15 to $100 sweet spot
Price range
$7.66–$37.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
13.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #308 within Fashion Hoodies & Sweatshirts. It carries 5,326 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#308in Fashion Hoodies & Sweatshirts
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
5,326per listing
Listings tracked
67

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Striped Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

31

Top-5 brand share

74%

Top 20: 96%

Top-5 click share

29%

Top 20: 60%

Open market

23%

  • Brand 123%
  • Brand 221%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 63%

Demand

Striped Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 4.0×

Search terms

Top Striped Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • striped sweatshirt73K/yr
  • black and white striped sweater66K/yr
  • striped sweatshirt women50K/yr
  • striped crewneck22K/yr
  • navy and white striped sweater20K/yr
  • blue and white striped sweater25K/yr
  • red and white striped sweater54K/yr
  • womens striped sweatshirt22K/yr
  • stripped sweater17K/yr
  • pink striped sweater45K/yr

Reviews and returns

What reviews say buyers love and hate about Striped Sweatshirt

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
13.7%of orders come back
“Runs large”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Striped Sweatshirt questions

Answered from the same tracked data.