Is striped pajamas profitable to sell on Amazon United States?

The niche generates $29K/yr across 130 tracked products. 6 of 47 products launched in the last 360 days are still selling. 90-day search growth is -47.7%. Flapen's verdict: Skip it (44/100).

How competitive is the striped pajamas niche?

47 brands and 55 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in striped pajamas?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 7.3% — above our launch gate.

When does demand for striped pajamas peak?

Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.

What does it cost to enter the striped pajamas niche?

Listings span $10.98–$69.30; the average listing price is $24.05 (sweet spot $15–$100). The average incumbent carries 1,267 reviews — the moat a new listing must climb.

striped pajamas

Skip it

Soft demand (-47.7% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Incredible$24.05

avg listing price — sweet spot $15–$100

Price range

Great$10.98–$69.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Review moat

Good1,267.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Market size

Bad$29K

$29K/yr · 277K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-47.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, striped pajamas is a $29K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

striped pajamas market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $30K–$36K; units × avg price
Conversion rate: 0.4%
Avg BSR: #702
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 6.0%
Avg brand age: 25 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

47 flat

Sellers

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

18%

Top 20: 47%

Open market

46%

Ekouaer16%
Serenedelicacy10%
SAPJON9%
Yoohipuy7%
Hilinker6%
Lanyoshe6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -47.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Open Trend

Top striped pajamas search terms

pink striped pajamas36K/yr -64.9%0.4% conv.
striped pajamas33K/yr -33.5%0.1% conv.
striped pj set21K/yr -10.1%0.1% conv.
striped pajama set women7K/yr +96.3%0.2% conv.
striped pjs11K/yr -12.9%0.1% conv.
blue and white striped pajamas31K/yr -73.5%0.3% conv.
pink and white striped pajamas17K/yr -64.4%0.7% conv.
stripe pajama set8K/yr -1.4%0.0% conv.
blue striped pajamas8K/yr -15.7%0.4% conv.
pink striped pajamas for women9K/yr -44.0%0.7% conv.

All search terms

Top striped pajamas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lanyoshe Silk Pajamas for Women Satin Womens Pajama Sets Short Sleeve Set 2-Piece Sleepwear (US Alpha Medium Regular Regular Pink Striped)

Lanyoshe$14.934.5★155 rev

Hilinker Womens Striped Pajama Set Short Sleeve Top with Shorts Sleepwear 2 Piece Lounge Sets Blue White Stripe Small

Hilinker$26.434.3★177 rev

Serenedelicacy Womens Satin Pajama Set Long Sleeve Button Down Sleepwear 2-Piece Silky Pj Set (Medium Blue Striped)

Serenedelicacy$26.854.6★5,739 rev

LYCY Womens Striped Pajamas Set Cute Button Down Short Sleeve Pjs 2 Piece Notch Collar Sleepwear Summer (Light Pink Stripe M)

LYCY$16.214.7★31 rev

YepMoll Womens Two Piece Pajama Set Striped Print Crew Neck Short Sleeve Side Split Shorts Set Cute Pj Sets Pink Stripe L

YepMoll$15.074.3★64 rev

Newest

by launch date

GraceSelect Womens Pajama Sets Shorts 2 Piece Striped Matching Pjs Set Summer Split Soft Comfy Lounge Sleepwear Pink

GraceSelect$16.5519 rev

5mo ago

YepMoll Womens Two Piece Pajama Set Striped Print Crew Neck Short Sleeve Side Split Shorts Set Cute Pj Sets Pink Stripe L

YepMoll$15.0764 rev

5mo ago

LOMON Pijamas De Mujer De Algodon Two Piece Short Pjs Lounge Home Cute Lounge Casual Sleepwear (Apricot Black Striped M)

LOMON$16.90209 rev

10mo ago

LOMON Summer 2 Piece Sets for Women 3/4 Length Sleeve tops and Elastic Short Pajamas Loungewear (White Blue Striped M)

LOMON$18.64209 rev

10mo ago

SAPJON Satin Silk Pajamas for Women Set 5PCS Classic Button Down Pajamas Top and Pants Cami and Ruffle Shorts Sleepwear Blue Stripe

SAPJON$25.10224 rev

11mo ago

What buyers say about striped pajamas

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall26%

“Quality and comfort”

Size-Overall16%

“Fits perfectly”

Soft Feel12%

“Buttery Soft”

Quality-Overall8%

“Excellent product”

Material Quality5%

“Soft material”

Value For Money5%

“Great purchase for the price”

Color5%

“Great color”

Weight Light2%

“Excellent lightweight silky cool pj”

Warmth2%

“Cozy”

Advertised Vs Actual Product1%

“As advertised”

What buyers complain about

Size-Overall28%

“Runs a little small”

Quality-Overall9%

“Bad quality”

Material Quality4%

“Cheap material”

Stretchability/Expandability/Elasticity3%

“however the waist band was a pretty tight elastic”

Length3%

“however I feel like the shorts are very long”

Advertised Vs Actual Product2%

“Didnt really look like pictured”

Waist Fit2%

“The waist size was a size too big”

Hard Feel2%

“Not as soft as cotton”

Comfort-Overall2%

“extremely uncomfortable”

Smell2%

“packaging had some smell”

Top return reasons

Size-Overall48%

Material Quality9%

Waist Fit9%

Length7%

Color4%

Thin3%

Quality-Overall2%