Striped Pajamas

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

277K

Growth, 90 days vs prior 90

-47.7%

Conversion, latest week

0.4%

Market size, estimated

$29Ka year

Peak month

December7.1× the quietest month

Top search term

pink striped pajamas36K searches a year

Listings sell for $24.05 on average, from $10.98 to $69.30. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $24.05 that is $0 to $2K a year per listing.

Average price

$24.05inside the $15 to $100 sweet spot

Price range

$10.98–$69.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.3%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #702 within Sleep & Lounge. It carries 1,267 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#702in Sleep & Lounge

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,267per listing

Listings tracked

130

47 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

47

Successful launches

6Amazon's first-year sales bar

Average brand age

25 months