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Striped Button Down Shirt Women

Fail

Buyers convert on only 0.5% of searches, so Striped Button Down Shirt Women is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$58K/yr606K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
14%top-5 click share · 65 brands · 74 sellers

Flapen Score

Striped Button Down Shirt Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Striped Button Down Shirt Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Striped Button Down Shirt Women market on Amazon at a glance

Shoppers on Amazon United States searched for Striped Button Down Shirt Women 606K times last year and spent an estimated $58K. The top 5 brands take 39% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 606K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
606K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
0.5%
Market size, estimated
$58Ka year
Peak month
October5.7× the quietest month
Top search term
blue and white striped shirt women104K searches a year

02 · Price

A sale here is worth $18.14.

Listings sell for $18.14 on average, from $6.11 to $31.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.14 that is $0 to $2K a year per listing.

Average price
$18.14inside the $15 to $100 sweet spot
Price range
$6.11–$31.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,274 within Blouses & Button-Down Shirts. It carries 1,828 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#1,274in Blouses & Button-Down Shirts
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,828per listing
Listings tracked
225

04 · Newcomers

41 of last year's 102 launches cleared the first-year sales bar.

102 products launched here in the last 12 months. 41 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
102
Successful launches
41Amazon's first-year sales bar
Average brand age
25 months

Products

Top Striped Button Down Shirt Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.

$0$583$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

65 rising

Sellers

74

Est. top-5 brand share

39%

Top 20: 80%

Est. top-5 click share

14%

Top 20: 31%

Open market

58%

  • siliteelon12%
  • Amazon Essentials10%
  • Zeagoo6%
  • LilyCoco5%
  • WIHOLL5%
  • Gleeivy4%

Demand

Striped Button Down Shirt Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 5.7×

Search terms

Top Striped Button Down Shirt Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue and white striped shirt women104K/yr
  • blue striped shirt women62K/yr
  • pink striped shirt71K/yr
  • blue and white striped shirt41K/yr
  • striped tee25K/yr
  • yellow striped shirt58K/yr
  • pink and white striped shirt30K/yr
  • vertical striped shirt women33K/yr
  • breton striped shirt women19K/yr
  • blue white striped shirt women19K/yr

Reviews and returns

What reviews say buyers love and hate about Striped Button Down Shirt Women

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
9.7%of orders come back
“sleeves are a bit short”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Striped Button Down Shirt Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data