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Stride Rite Toddler Boys

Fail

The top 5 brands take 99% of clicks, so Stride Rite Toddler Boys is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$37K/yr276K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
31%top-5 click share · 6 brands · 20 sellers

Flapen Score

Stride Rite Toddler Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stride Rite Toddler Boys is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stride Rite Toddler Boys market on Amazon at a glance

Shoppers on Amazon United States searched for Stride Rite Toddler Boys 276K times last year and spent an estimated $37K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Apr. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
0.5%
Market size, estimated
$37Ka year
Peak month
March3.3× the quietest month
Top search term
stq toddler shoes107K searches a year

02 · Price

A sale here is worth $25.08.

Listings sell for $25.08 on average, from $17.70 to $37.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.08 that is $0 to $3K a year per listing.

Average price
$25.08inside the $15 to $100 sweet spot
Price range
$17.70–$37.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #289 within Shoes. It carries 713 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#289in Shoes
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
713per listing
Listings tracked
66

04 · Newcomers

9 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
9Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stride Rite Toddler Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

20

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

31%

Top 20: 60%

Open market

0%

  • Brand 177%
  • Brand 211%
  • Brand 36%
  • Brand 45%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Stride Rite Toddler Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.3×

Search terms

Top Stride Rite Toddler Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stq toddler shoes107K/yr
  • stride rite boys27K/yr
  • striderite toddler boys shoes19K/yr
  • barerun toddler shoes10K/yr
  • stride rite boys shoes18K/yr
  • stride ride toddler boy11K/yr
  • stride rite 360 toddler boys10K/yr
  • boys stride rite shoes10K/yr
  • stride rite toddler boys wide8K/yr
  • stride rite toddler boy7K/yr

Reviews and returns

What reviews say buyers love and hate about Stride Rite Toddler Boys

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
9.1%of orders come back
“too small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stride Rite Toddler Boys questions

Answered from the same tracked data.