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stray kids shirt

Skip it

Soft demand (-50.0% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 5Competition 91Returns 72Price range 95Avg price 95Brand share 43Review moat 88Quality gap 27

Avg price

Incredible$23.24

avg listing price — sweet spot $15–$100

Price range

Incredible$15.35–$49.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great24%

top-5 click share — an open shelf

Review moat

Great232.5

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$53K

$53K/yr · 620K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-50.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, stray kids shirt is a $53K/yr Amazon United States market (620K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Jun–Dec. Verdict: Skip it — 44/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

stray kids shirt market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$70K–$93K
units × avg price
Conversion rate
0.4%
Avg BSR
#23,458
Page quality
0%
Prime
97%
Sponsored
86%
Out of stock
4.8%
Avg brand age
28 months
Avg seller age
163 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

17 falling

Sellers

18

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

24%

Top 20: 56%

Open market

15%

  • KPOP23%
  • Outofgas19%
  • DHSPKN16%
  • JUNG KOOK13%
  • babyhealthy9%
  • Yicool6%
  • Open — no brand owns it (11 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — -50.0% search growth over the last 90 days.
40K30KSpike '25Holiday '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Jun, Dec · busiest ÷ quietest = 5.6×

Top stray kids shirt search terms

  • stray kids shirt202K/yr
  • stray kids hoodie253K/yr
  • stray kids bag34K/yr
  • stray kids shirts32K/yr
  • stray kids sweatshirt35K/yr
  • stray kids hoodies23K/yr
  • stray kids pop socket5K/yr
  • stray kids pillow11K/yr
  • stray kids shirts for girls10K/yr
  • stray kids bags6K/yr
All search terms

Top stray kids shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about stray kids shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“DECENTLY MADE, VERY NICE LITTLE BAG, BIG ENOUGH FOR PHONE AND WALLET”

Size-Overall19%

“Fits perfectly”

Value For Money9%

“Fair price for item”

Comfort-Overall5%

“Super comfortable”

Gifting Purpose5%

“Great Gift for a Stay”

Print Quality5%

“Careful with washing print come off after a few washes overall great”

Soft Feel4%

“Soft”

Material Quality4%

“the material feels comfortable enough for everyday wear”

Correct Contents3%

“Recipient was ecstatic with the content”

Advertised Vs Actual Product2%

“Got what was advertised”

What buyers complain about

Material Quality19%

“the material is cheap”

Size-Overall18%

“it just barely fits”

Quality-Overall13%

“Cheapppp”

Durability6%

“didnt even last a week of use”

Pockets/Compartments3%

“no front pocket”

Thin3%

“be aware even though it's a hoodie the material is a bit thin”

Arm Fit3%

“The arms at short”

Residue3%

“Do not try with anything else material collects tiny lint balls”

Pilling/Linting3%

“It pilled super bad after the first wash”

Value For Money2%

“Not worth the money”

Top return reasons

Size-Overall60%
Material Quality9%
Chest Fit4%
Advertised Vs Actual Product4%
Sleeve Fit3%
Print Quality3%
Quality-Overall3%
Length2%
Arm Fit2%
Thin1%

Common questions

Is stray kids shirt profitable to sell on Amazon United States?
The niche generates $53K/yr across 76 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Skip it (44/100).
How competitive is the stray kids shirt niche?
17 brands and 18 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in stray kids shirt?
Top complaints mined from reviews: Material Quality, Size-Overall, Quality-Overall. The return rate is 2.1%.
When does demand for stray kids shirt peak?
Demand peaks in Jan–Feb–Jun–Dec; the busiest month runs 5.6× the quietest.
What does it cost to enter the stray kids shirt niche?
Listings span $15.35–$49.03; the average listing price is $23.24 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.