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Strawberry Wallet

Fail

The top 5 brands take 100% of clicks, so Strawberry Wallet is a Fail.

Filters Trending
Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$59K/yr677K searches / yr
90-day growth
+262.5%search demand this quarter
Competition
59%top-5 click share · 5 brands · 51 sellers

Flapen Score

Strawberry Wallet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Strawberry Wallet is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Strawberry Wallet 677K times last year and spent an estimated $59K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 677K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +262.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
677K
Growth, 90 days vs prior 90
+262.5%
Conversion, latest week
0.3%
Market size, estimated
$59Ka year
Peak month
August27.2× the quietest month
Top search term
strawberry shortcake backpack597K searches a year

02 · Price

A sale here is worth $33.27.

Listings sell for $33.27 on average, from $19.75 to $63.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $33.27 that is $3K to $8K a year per listing.

Average price
$33.27inside the $15 to $100 sweet spot
Price range
$19.75–$63.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,547 within Backpacks. It carries 339 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
6.5%
Average rank
#1,547in Backpacks
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
339per listing
Listings tracked
24

04 · Newcomers

4 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Strawberry Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

0%

  • Brand 149%
  • Brand 242%
  • Brand 35%
  • Brand 42%
  • Brand 51%

Demand

Strawberry Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 27.2×

Search terms

Top Strawberry Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry shortcake backpack597K/yr
  • strawberry shortcake bookbag12K/yr
  • strawberry shortcake backpacks9K/yr
  • strawberry shortcake school backpack12K/yr
  • strawberry shortcake backpack kids9K/yr
  • orange blossom backpack5K/yr
  • rosita fresita backpack5K/yr
  • strawberry shortcake kids backpack4K/yr
  • strawberry shortcake backpack for school8K/yr
  • strawberry shortcake backpack with lunch box5K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Wallet

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
4.8%of orders come back
“with one side bigger than the other”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Strawberry Wallet questions

Answered from the same tracked data.