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Strawberry Keychain

Maybe

Prices already span $3.90–$92.31, with room to position. But buyers convert on only 1.4% of searches, so Strawberry Keychain is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$86K/yr577K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
32%top-5 click share · 42 brands · 45 sellers

Flapen Score

Strawberry Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Strawberry Keychain is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Strawberry Keychain 577K times last year and spent an estimated $86K. The top 5 brands take 60% of clicks. Demand peaks in Apr–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
577K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
1.4%
Market size, estimated
$86Ka year
Peak month
April2.3× the quietest month
Top search term
strawberry keychain140K searches a year

02 · Price

A sale here is worth $10.74.

Listings sell for $10.74 on average, from $3.90 to $92.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.74 that is $1K to $3K a year per listing.

Average price
$10.74under the $15 to $100 sweet spot
Price range
$3.90–$92.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #6,392 within Keyrings, Keychains & Charms. It carries 457 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#6,392in Keyrings, Keychains & Charms
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
457per listing
Listings tracked
63

04 · Newcomers

Amazon counts 1 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
1Amazon's first-year sales bar
Average brand age
19 months

Products

Top Strawberry Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$3K$5K$8K$10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

45

Top-5 brand share

60%

Top 20: 86%

Top-5 click share

32%

Top 20: 68%

Open market

36%

  • LUHOHI37%
  • Sonix7%
  • Agromusk7%
  • Tusztus6%
  • SIGZKK4%
  • DECZHIYU3%

Demand

Strawberry Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Strawberry Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry keychain140K/yr
  • strawberry bag charm83K/yr
  • water bottle charms78K/yr
  • strawberry charm46K/yr
  • strawberry shortcake keychain69K/yr
  • strawberry purse charm27K/yr
  • water bottle charm30K/yr
  • strawberry keychain charm15K/yr
  • cup charm14K/yr
  • waterbottle charms12K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Keychain

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.10

Cherry strawberry charm is very small not what I expected

Too small

Larger than I expected

Durability16%−0.14

Breaks easily

Breaks easily

not super durable

Color8%+0.23

just beware, at first glance it looks pinkish

You may receive the wrong color

this is more pink than red

Quality-Overall7%+1.10

Quality control could be better

Not good quality

Very cheaply made

Strength4%0.00

Breaks fairly easily

Not stable at all

Super fragile

Love

Quality-Overall20%+1.10

Well made and looks amazing on my bag

Aside from that no complaints

Excellent quality

Chain/Key Quality14%+1.35

Very nice key chain

Adorable little key 🔑 chain

Key chain charm

Size-Overall12%−0.10

Bought my grandma and I matching ones theyre very cute and perfect size

this fits right in

Fits all my keys

Color8%+0.23

the colors are bright

The color is vibrant

The color is perfect

Value For Money7%+0.66

Great for thr price

Worth it

Great product for the price

Return

1.7% Return rate 74% Fixable by listing

Size-Overall50%▆▆█▇▇▇

Cherry strawberry charm is very small not what I expected

Too small

Larger than I expected

Color11%█▅▃▄▅▆

just beware, at first glance it looks pinkish

You may receive the wrong color

this is more pink than red

Advertised Vs Actual Product7%▇█▄▆▅▆

Doesnt look like the picture

the title is very misleading

its not like the picture

Chain/Key Quality5%▇▇▇███
Quality-Overall5%▃▇█▃▆▄

Quality control could be better

Not good quality

Very cheaply made

FAQ

Common Strawberry Keychain questions

Answered from the same tracked data.