Is strawberry dress profitable to sell on Amazon United States?

The niche generates $60K/yr across 87 tracked products. 7 of 34 products launched in the last 360 days are still selling. 90-day search growth is +37.4%. Flapen's verdict: Skip it (49/100).

How competitive is the strawberry dress niche?

50 brands and 51 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in strawberry dress?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 7.0% — above our launch gate.

When does demand for strawberry dress peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.4× the quietest.

What does it cost to enter the strawberry dress niche?

Listings span $8.50–$395.60; the average listing price is $35.11 (sweet spot $15–$100). The average incumbent carries 841 reviews — the moat a new listing must climb.

strawberry dress

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Avg price

Incredible$35.11

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Review moat

Good840.87

avg incumbent reviews — the moat a new listing must climb

Growth

Good+37.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad$8.50–$395.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad7.0%

return rate — above 5% kills the launch gate

Market size

Bad$60K

$60K/yr · 610K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, strawberry dress is a $60K/yr Amazon United States market (610K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

strawberry dress market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $70K–$88K; units × avg price
Conversion rate: 0.3%
Avg BSR: #7,704
Page quality: 0%
Prime: 99%
Sponsored: 89%
Out of stock: 4.2%
Avg brand age: 28 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

51%

Top 20: 81%

Top-5 click share

27%

Top 20: 57%

Open market

46%

CIDER17%
Belle Poque15%
CRIPOM8%
Frodete7%
Topdress4%
FANM MON3%

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — +37.4% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.4×

Open Trend

Top strawberry dress search terms

strawberry dress195K/yr +39.0%0.1% conv.
strawberry dress woman101K/yr +44.6%0.2% conv.
strawberry dress women42K/yr +74.4%0.1% conv.
strawberry shortcake dress63K/yr -3.8%0.1% conv.
strawberry dress girls31K/yr +29.2%0.2% conv.
womens strawberry dress26K/yr +64.9%0.1% conv.
strawberry dress toddler18K/yr +26.4%0.2% conv.
plus size strawberry dress14K/yr +48.6%0.1% conv.
girls strawberry dress14K/yr +45.8%0.4% conv.
strawberry dress for women11K/yr +59.5%0.1% conv.

All search terms

Top strawberry dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CRIPOM Strawberry Moomoo Cute Moo Moos for Women Plus Size House Dresses for Women with Pockets Plus Size Maternity Dresses Mumu Nightgown Strawberry Fit S-5XL

CRIPOM$14.944.6★286 rev

CIDER Womens Strawberry Floral Maxi Dress Sleeveless Square Neck Flowy Milkmaid Dress Cottage Core Trendy Summer Outfits

CIDER$39.324.6★53 rev

CIDER Womens Strawberry Floral Maxi Dress Sleeveless Square Neck Flowy Milkmaid Dress Cottage Core Trendy Summer Outfits

CIDER$39.144.6★53 rev

CIDER Womens Floral Mini Dress Fruit Sleeveless V Neck Lace Trim Sun Dress A Line Cute Summer Dresses Beach Vacation Outfits Multicolor

CIDER$32.694.2★117 rev

Topdress Womens Vintage Polka Audrey Dress 1950s Halter Retro Cocktail Dress Strawberry M

Topdress$34.794.4★17,386 rev

Newest

by launch date

Belle Poque Strawberry Cherry Print 1950s Vintage Dress for Women Sleeveless Cocktail Party A-Line Summer Dress L

Belle Poque$39.24659 rev

3mo ago

ALISISTER Toddler Spring Dress 4t 5t Sleeveless Girls Summer Dresses Size 4 5 Strawberries Summer Outfits Pink Bow Strawberries 4-5 Years

ALISISTER$13.7771 rev

3mo ago

En Saison Womens Strawberry Kiss Bubble Hem Mini Dress White Red Multi L

En Saison$137.850 rev

4mo ago

FANM MON Womens Cagla Dress Strawberry Fields S

FANM MON$317.200 rev

4mo ago

ZOELNIC Toddler Girl Dress Summer Little Girls Strap Sleeveless Beach Sundress Strawberry Kids Cotton Casual Dresses(Strawberry Pink 2-3T)

ZOELNIC$19.3147 rev

5mo ago

What buyers say about strawberry dress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“Fit like a glove”

Comfort-Overall10%

“They are so comfortable”

Quality-Overall9%

“Beautifully made”

Material Quality6%

“The material feels comfortable and well made, which is important for little ones”

Color5%

“Color is cute”

Soft Feel4%

“It's soft and a little stretch”

Shape/Style4%

“Adorable and Flattering”

Value For Money3%

“a great bargain”

Stretchability/Expandability/Elasticity2%

“The fabric feels soft and stretchy, and the dress has enough structure to hold its shape without feeling stiff or fussy”

Print Quality2%

“The print and colors are so cute”

What buyers complain about

Size-Overall27%

“This shirt runs small”

Material Quality10%

“material looks a little cheap”

Quality-Overall7%

“Looks and feels cheap”

Chest Fit4%

“the bust was definitely not designed for a plus sized person”

Advertised Vs Actual Product3%

“The picture doesn't do it justice”

Comfort-Overall3%

“Uncomfortable”

Breathability3%

“Material is that odd poly, not breathable”

Thickness2%

“The fabric is thicker than I expected”

Print Quality2%

“Cheap print”

Thin2%

“material is somewhat thin”

Top return reasons

Size-Overall40%

Chest Fit13%

Material Quality9%

Waist Fit6%

Length6%

Shoulder Fit4%

Color3%

Shape/Style3%