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Strawberry Backpack

Maybe

Search demand grew +112.7% this quarter. But buyers convert on only 0.7% of searches, so Strawberry Backpack is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$69K/yr330K searches / yr
90-day growth
+112.7%search demand this quarter
Competition
24%top-5 click share · 47 brands · 100 sellers

Flapen Score

Strawberry Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Strawberry Backpack is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Strawberry Backpack 330K times last year and spent an estimated $69K. The top 5 brands take 51% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +112.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
+112.7%
Conversion, latest week
0.7%
Market size, estimated
$69Ka year
Peak month
August15.5× the quietest month
Top search term
strawberry backpack162K searches a year

02 · Price

A sale here is worth $32.24.

Listings sell for $32.24 on average, from $14.14 to $66.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $32.24 that is $3K to $8K a year per listing.

Average price
$32.24inside the $15 to $100 sweet spot
Price range
$14.14–$66.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,028 within Backpacks. It carries 3,986 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#1,028in Backpacks
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
3,986per listing
Listings tracked
88

04 · Newcomers

Amazon counts 8 of last year's 37 launches as successful.

37 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
8Amazon's first-year sales bar
Average brand age
30 months

Products

Top Strawberry Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

100

Top-5 brand share

51%

Top 20: 83%

Top-5 click share

24%

Top 20: 60%

Open market

46%

  • JanSport20%
  • ACESAK11%
  • Bluboon10%
  • ASKSKY5%
  • PRLINJSK4%
  • QYTFOA4%

Demand

Strawberry Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 15.5×

Search terms

Top Strawberry Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry backpack162K/yr
  • jansport cherry backpack19K/yr
  • strawberry backpack for girls25K/yr
  • jansport strawberry backpack19K/yr
  • strawberry bookbag9K/yr
  • strawberry jansport backpack11K/yr
  • bluboon backpack15K/yr
  • jansport backpack strawberry9K/yr
  • bluboon6K/yr
  • cherry jansport backpack6K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%+1.61

doesnt fit a lot

Bigger than expected

Looks Small

Quality-Overall12%−0.04

poor quality

very cheaply made

price is a little high for the quality

Durability11%−0.06

Broke almost immediately

came apart

doesnt last

Zipper Quality6%−0.04

zipper broke

the zipper ripped

Zipper a bit weak

Strap/String Quality4%−0.01

Crinkly straps/ lots of stray threads/ OK bag

The straps fall out of the buckles constantly

the straps come loose

Love

Size-Overall14%+1.61

Its not too big or too small

its the perfect size

Perfect size for my toddler

Quality-Overall13%−0.04

the overall build quality is exceptional

Good quality it was lasted me almost 2 years

Excellent quality

Durability9%−0.06

The material feels durable

WELL MADE AND DURABLE

Bag is super durable

Pockets/Compartments7%+0.16

Tons of pockets

There are multiple pockets

The side pockets are nice

Value For Money7%−0.01

Great price

Worth the money

Great value

Return

3.9% Return rate 77% Fixable by listing

Size-Overall58%██▇▇▇▆

doesnt fit a lot

Bigger than expected

Looks Small

Color7%▄▂▇▇▅█
Value For Money5%▄▄▃▃▃█

I dont know how its such an affordable price

Not worth it

overpriced

Material Quality5%█▆▄▄▇▅

The material is a cheap vinyl

No tiene buena calidad de material.

One thing to keep in mind is that the material, while nice, does seem like it might be prone to absorbing stains if it encounters mud or heavy dirt, so you will want to be a bit careful during outdoor play

Pockets/Compartments4%▁▂▅▇▃█

with no pocket for books or computer inside

theres not extra pockets inside

Worst of all it was only 3 main pockets

FAQ

Common Strawberry Backpack questions

Answered from the same tracked data.