straw visor hat for women
Worth a lookShows demand growing +165.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+165.5%90-day search growth — must beat 0% to launch
Avg price
Great$16.27avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.99–$34.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,865.5avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$74K$74K/yr · 122K searches
According to Flapen's Amazon United States niche tracking, straw visor hat for women is a $74K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
straw visor hat for women market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $65K–$81K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #209
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 5.3%
- Avg brand age
- 39 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
30
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
40%
Top 20: 86%
Open market
26%
- FURTALK32%
- EW East Water19%
- Camptrace7%
- NPJY6%
- AlturaGo5%
- Rosoz5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +165.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 9.9×
Top straw visor hat for women search terms
- straw visor35K/yr
- straw visors for women36K/yr
- straw sun visors for women12K/yr
- straw visor hat for women12K/yr
- straw sun visor7K/yr
- womens straw visor7K/yr
- woven visors for women4K/yr
- eric javits visor3K/yr
- scala visors for women3K/yr
- straw visor hat3K/yr
Top straw visor hat for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Womens Sun Visor Hat Straw Sun Visors for Women Summer Packable Ponytail Beach Hats for Women Travel UPF 80+ Khaki
FURTALK$19.224.5★2,404 rev
FURTALK Sun Visor Hats for Women Wide Brim Straw Visors Womens Foldable Beach Visors Summer Packable Ponytail Beach Hat Khaki
FURTALK$19.264.2★1,588 rev
FURTALK Sun Hats for Women Wide Brim Beach Hat Straw Visor Ponytail Summer UV Packable Foldable Beach Vacation Essentials Khaki
FURTALK$18.034.5★15,579 rev
Beach Sun Hats for Women Hand Woven Natural Straw Visors Hats UPF50+ Travel Sun Protection for Summer Adjustable Packable
EW East Water$20.064.2★1,206 rev
NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Khaki
NPJY$12.244.1★863 rev
Newest
by launch date
Senker Fashion Sun Hats Visor for Women Straw Beach Hat Adjustable Wide Brim Ponytail Packable for Summer Travel UPF 50+ Khaki
Senker Fashion$8.6077 rev
AlturaGo Womens Straw Sun Visor Hat - UPF 50+ Protection 4.7in Wide Brim Ponytail-Friendly Open Top Foldable & Packable for Travel Adjustable Fit - Beach Summer Essential Khaki
AlturaGo$14.6442 rev
NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Khaki
NPJY$12.24863 rev
Sun Hats Visor for Women UV UPF Straw Beach Hat Foldable Wide Brim Ponytail Summer Hats Packable Travel (Bowknot Khaki)
ZOORON$9.57699 rev
Visor Hats for Women Beach Hats UPF50+ Sun Visors Straw Hats for Women Hand Wowen Packable Sun Protection Hats Khaki
EW East Water$21.3140 rev
Trending
90-day click momentum
FURTALK Womens Sun Visor Hat Straw Sun Visors for Women Summer Packable Ponytail Beach Hats for Women Travel UPF 80+ Brown
FURTALK$19.234.5★
MK MATT KEELY Womens Visor Summer Lady Sun Hat Wide Brim Straw Cap Beige
MK MATT KEELY$15.324.0★
Beach Sun Hats for Women Straw Sun Visor Wide Brim Floppy Hats for Women Natural Straw Hand Woven Summer Hats Khaki
EW East Water$19.254.4★
Senker Fashion Sun Hats Visor for Women Straw Beach Hat Adjustable Wide Brim Ponytail Packable for Summer Travel UPF 50+ Khaki
Senker Fashion$8.604.1★
NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Khaki
NPJY$12.244.1★
What buyers say about straw visor hat for women
What buyers praise and complain about, mined from review topics.What buyers love
“The fit was comfortable”
“It's comfortable”
“Excellent item and excellent seller”
“easy to put on”
“easy to adjust”
“The style is cute”
“Still, its a solid summer essential and Id recommend it to most people”
“Definitely worth the price”
“Its portable adjustable”
“As pictured”
What buyers complain about
“Too tight”
“theres no adjustable strap to loosen it”
“Not Like the PICTURES”
“it kept coming apart”
“Quality was low”
“disappointed in the fit and shape”
“the velcro wouldn't hold”
“Elastic was twisted in back”
“makes creases”
“Bad stitching and bad glue”
Top return reasons
Common questions
- Is straw visor hat for women profitable to sell on Amazon United States?
- The niche generates $74K/yr across 38 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +165.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the straw visor hat for women niche?
- 21 brands and 30 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in straw visor hat for women?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Advertised Vs Actual Product. The return rate is 6.3% — above our launch gate.
- When does demand for straw visor hat for women peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 9.9× the quietest.
- What does it cost to enter the straw visor hat for women niche?
- Listings span $5.99–$34.80; the average listing price is $16.27 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.