Is straw hats for men profitable to sell on Amazon United States?

The niche generates $831K/yr across 116 tracked products. 23 of 26 products launched in the last 360 days are still selling. 90-day search growth is +169.0%. Flapen's verdict: Worth a look (70/100).

How competitive is the straw hats for men niche?

55 brands and 70 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in straw hats for men?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.5% — above our launch gate.

When does demand for straw hats for men peak?

Demand peaks in May–Jun–Jul; the busiest month runs 10.9× the quietest.

What does it cost to enter the straw hats for men niche?

Listings span $8.62–$252.33; the average listing price is $35.01 (sweet spot $15–$100). The average incumbent carries 1,613 reviews — the moat a new listing must climb.

straw hats for men

Worth a look

Shows demand growing +169.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+169.0%

90-day search growth — must beat 0% to launch

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Incredible$35.01

avg listing price — sweet spot $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$831K

$831K/yr · 1.8M searches

Review moat

Okay1,613.18

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$8.62–$252.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, straw hats for men is a $831K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

straw hats for men market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $700K–$875K; units × avg price
Conversion rate: 1.3%
Avg BSR: #419
Page quality: 0%
Prime: 79%
Sponsored: 85%
Out of stock: 3.7%
Avg brand age: 43 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

55 rising

Sellers

Top-5 brand share

45%

Top 20: 81%

Top-5 click share

16%

Top 20: 46%

Open market

51%

Quiksilver16%
Hurley8%
Palmyth7%
S A6%
FURTALK6%
grinderPUNCH5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +169.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.9×

Open Trend

Top straw hats for men search terms

straw hats for men631K/yr +183.5%0.8% conv.
mens straw hat219K/yr +165.7%0.8% conv.
straw bucket hat194K/yr +112.7%1.2% conv.
straw bucket hats for women120K/yr +160.7%1.3% conv.
mens straw hats for summer78K/yr +363.1%0.7% conv.
straw hat men73K/yr +132.2%1.0% conv.
lifeguard hat65K/yr +223.3%0.3% conv.
mens straw hats54K/yr +155.2%0.4% conv.
straw hat for men47K/yr +197.4%1.1% conv.
mens straw sun hat46K/yr +113.3%0.9% conv.

All search terms

Top straw hats for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hurley Mens Straw Hat - Channel Islands Lifeguard Straw Sun Hat Gym Red

Hurley$27.524.5★582 rev

Palmyth Straw Hat for Men & Women Sun Hats Lifeguard Beach Fishing Hat Wide Brim UPF 50+ Sun Protection Fish Flag

Palmyth$38.784.4★124 rev

Quiksilver Mens Wide Brim Outdoor Lifeguard Straw Sun Hat Sea Spray XX-Large

Quiksilver$30.574.2★180 rev

grinderPUNCH Lifeguard Hat Mens Straw Sun Hat for Beach Outdoor and Travel | UPF 50+ Sun Protection | Wide Brim Straw Beach Hat | Classic Sun Hat for Men and Women (Flamingo Palm)

grinderPUNCH$44.794.4★234 rev

FURTALK Sun Hat Wide Brim Straw Fedora Panama Beach for Men Women

FURTALK$24.494.6★6,572 rev

Newest

by launch date

Hurley Mens Straw Hat - Adjustable Chin Strap Wide Brim Sun Hat for Sun Protection Hiking Fishing and Beach All Black

Hurley$25.6444 rev

4mo ago

Sun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Khaki

Rosoz$14.3532 rev

5mo ago

Palmyth Straw Hat for Men & Women Sun Hats Beach Hat Fishing Hat Wide Brim UPF 50+ Sun Protection MistyGroveCamo

Palmyth$44.09124 rev

5mo ago

grinderPUNCH Lifeguard Hat Mens Straw Sun Hat for Beach Outdoor and Travel | UPF 50+ Sun Protection | Wide Brim Straw Beach Hat | Classic Sun Hat for Men and Women (Flamingo Palm)

grinderPUNCH$44.79234 rev

10mo ago

NESTANZA 6 Pack Straw Hats for Men Bulk Wide Brim Lifeguard Sun Hats Natural Seagrass

NESTANZA$53.7115 rev

10mo ago

What buyers say about straw hats for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“fits good as i had hoped it would”

Quality-Overall15%

“Excellent product”

Value For Money7%

“Good deal”

Comfort-Overall6%

“Very comfortable”

Shape/Style5%

“style is good”

Advertised Vs Actual Product5%

“As described”

Weight Light4%

“Lightweight, UV nice, and really provides great sun protection”

Suitability Hot Weather3%

“allows for good airflow to help keep you cool in hot weather”

Material Quality2%

“the material is also quite comfortable”

Color2%

“Color is great”

What buyers complain about

Size-Overall29%

“Extremely Large”

Quality-Overall10%

“Cheaply made”

Durability7%

“Fell apart”

Value For Money5%

“Over Priced”

Material Quality4%

“Cheap material”

Advertised Vs Actual Product4%

“does not look like the photo”

Shape/Style4%

“lost its shape”

Strength3%

“makes it feel flimsy”

Strap/String Quality2%

“sailing away with out a strap”

Smell2%

“the stink from it is unbearable though”

Top return reasons

Size-Overall66%

Shape/Style6%

Advertised Vs Actual Product4%

Color4%

Material Quality3%

Quality-Overall3%

Width2%

Value For Money1%

Strength1%

Gap/Hole1%

Common questions

Is straw hats for men profitable to sell on Amazon United States?: The niche generates $831K/yr across 116 tracked products. 23 of 26 products launched in the last 360 days are still selling. 90-day search growth is +169.0%. Flapen's verdict: Worth a look (70/100).
How competitive is the straw hats for men niche?: 55 brands and 70 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in straw hats for men?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.5% — above our launch gate.
When does demand for straw hats for men peak?: Demand peaks in May–Jun–Jul; the busiest month runs 10.9× the quietest.
What does it cost to enter the straw hats for men niche?: Listings span $8.62–$252.33; the average listing price is $35.01 (sweet spot $15–$100). The average incumbent carries 1,613 reviews — the moat a new listing must climb.