straw hats for men
Worth a lookShows demand growing +169.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+169.0%90-day search growth — must beat 0% to launch
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$35.01avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$831K$831K/yr · 1.8M searches
Review moat
Okay1,613.18avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.62–$252.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay5.5%return rate — above 6% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, straw hats for men is a $831K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $700K–$875K
- units × avg price
- Launch success
- 88%
- 23 of 26 new (360d)
- Conversion rate
- 1.3%
- Avg BSR
- #419
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 85%
- Out of stock
- 3.7%
- Avg brand age
- 43 months
- Avg seller age
- 166 days
Competition
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
55 rising
Sellers
70
Top-5 brand share
45%
Top 20: 81%
Top-5 click share
16%
Top 20: 46%
Open market
51%
- Quiksilver16%
- Hurley8%
- Palmyth7%
- S A6%
- FURTALK6%
- grinderPUNCH5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +169.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 10.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 116 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hurley Mens Straw Hat - Channel Islands Lifeguard Straw Sun Hat Gym Red
Hurley$27.524.5★582 rev
Palmyth Straw Hat for Men & Women Sun Hats Lifeguard Beach Fishing Hat Wide Brim UPF 50+ Sun Protection Fish Flag
Palmyth$38.784.4★124 rev
Quiksilver Mens Wide Brim Outdoor Lifeguard Straw Sun Hat Sea Spray XX-Large
Quiksilver$30.574.2★180 rev
grinderPUNCH Lifeguard Hat Mens Straw Sun Hat for Beach Outdoor and Travel | UPF 50+ Sun Protection | Wide Brim Straw Beach Hat | Classic Sun Hat for Men and Women (Flamingo Palm)
grinderPUNCH$44.794.4★234 rev
FURTALK Sun Hat Wide Brim Straw Fedora Panama Beach for Men Women
FURTALK$24.494.6★6,572 rev
Newest
by launch date
Senker Fashion Sun Hats for Women UV Protection Handmade Wide Brim Packable Straw Bucket Hat for Beach Summer Vacation Travel Khaki
Senker Fashion$16.4539 rev
Palmyth Straw Hat for Men & Women Sun Hats Beach Hat Fishing Hat Wide Brim UPF 50+ Sun Protection
Palmyth$36.96124 rev
Palmyth Straw Hat for Men & Women Sun Hats Beach Hat Fishing Hat Wide Brim UPF 50+ Sun Protection
Palmyth$42.58124 rev
KORADI Women Raffia Beach Hat Natural Raffia Straw Bucket Hat Handwoven Foldable Sun Hats Wide Brim Summer Travel Cap
KORADI$36.5813 rev
Palmyth Straw Hat for Men & Women Sun Hats Beach Hat Fishing Hat Wide Brim UPF 50+ Sun Protection StarStripe
Palmyth$44.78124 rev
Trending
90-day click momentum
NESTANZA 3 Pack Straw Hats for Men Lifeguard Straw Hat Wide Brim Sun Hat for Men American Flag Undervisor Natural Rush Straw Adjustable Chin Strap
NESTANZA$53.414.7★
Palmyth Straw Hat for Men & Women Sun Hats Beach Hat Fishing Hat Wide Brim UPF 50+ Sun Protection
Palmyth$42.584.4★
Palmyth Straw Hat for Men & Women Sun Hats Beach Hat Fishing Hat Wide Brim UPF 50+ Sun Protection
Palmyth$36.964.4★
Sun Hat for Women Beach Hat Straw Bucket Hat Summer UV Protection Packable Breathable Crochet Style
ZOORON$10.553.7★
NESTANZA 3 Pack Straw Hats for Men Lifeguard Straw Hat Wide Brim Sun Hat for Men Black White American Flag Undervisor Natural Seagrass Straw Adjustable Chin Strap
NESTANZA$50.894.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fits good as i had hoped it would”
“Excellent product”
“Good deal”
“Very comfortable”
“style is good”
“As described”
“Lightweight, UV nice, and really provides great sun protection”
“allows for good airflow to help keep you cool in hot weather”
“the material is also quite comfortable”
“Color is great”
What buyers complain about
“Extremely Large”
“Cheaply made”
“Fell apart”
“Over Priced”
“Cheap material”
“does not look like the photo”
“lost its shape”
“makes it feel flimsy”
“sailing away with out a strap”
“the stink from it is unbearable though”
Top return reasons
Common questions
- Is straw hats for men profitable to sell on Amazon United States?
- The niche generates $831K/yr across 116 tracked products. 23 of 26 products launched in the last 360 days are still selling. 90-day search growth is +169.0%. Flapen's verdict: Worth a look (70/100).
- How competitive is the straw hats for men niche?
- 55 brands and 70 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in straw hats for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.5%.
- When does demand for straw hats for men peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 10.9× the quietest.
- What does it cost to enter the straw hats for men niche?
- Listings span $8.62–$252.33; the average listing price is $35.01 (sweet spot $15–$100). The average incumbent carries 1,613 reviews — the moat a new listing must climb.
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