Straw Hat

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +138.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

4.5M

Growth, 90 days vs prior 90

+138.2%

Conversion, latest week

2.5%

Market size, estimated

$1.9Ma year

Peak month

July7.8× the quietest month

Top search term

sun hats for men927K searches a year

Listings sell for $17.50 on average, from $6.32 to $44.79. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At $17.50 that is $22K to $26K a year per listing.

Average price

$17.50inside the $15 to $100 sweet spot

Price range

$6.32–$44.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

1,250–1,500

Revenue per listing a year

$22K–$26K

Returns

4.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #130 within Sun Hats. It carries 4,708 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

2.2%

Average rank

#130in Sun Hats

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

4,708per listing

Listings tracked

69

16 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

11Amazon's first-year sales bar

Average brand age

47 months