straw hat
Launch itA $1.9M/yr market growing +138.2% this quarter with returns at 4.5% — clears our launch bar.
Growth
Incredible+138.2%90-day search growth — must beat 0% to launch
Market size
Great$1.9M$1.9M/yr · 4.5M searches
Competition
Great30%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$17.50avg listing price — sweet spot $15–$100
Price range
Great$6.32–$44.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 6% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,707.59avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, straw hat is a $1.9M/yr Amazon United States market (4.5M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 70/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 1,250–1,500/product
- Revenue / yr
- $1.8M–$2.2M
- units × avg price
- Launch success
- 69%
- 11 of 16 new (360d)
- Conversion rate
- 2.5%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 2.2%
- Avg brand age
- 47 months
- Avg seller age
- 147 days
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
66
Top-5 brand share
51%
Top 20: 91%
Top-5 click share
30%
Top 20: 64%
Open market
44%
- FURTALK21%
- EINSKEY10%
- Home Prefer9%
- KIRAAT6%
- OLIKER5%
- ZOORON5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +138.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 7.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 69 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Home Prefer Outdoor UPF50+ Mesh Sun Hat Wide Brim Fishing Hat with Neck Flap (Dark Gray)
Home Prefer$16.594.7★10,868 rev
FURTALK Sun Hats for Men Fishing Hat UPF 80+ Foldable Wide Brim Outdoor Hiking Beach Summer Hats Khaki
FURTALK$14.294.6★1,090 rev
EINSKEY Mens Waterproof Sun Hat Outdoor Sun Protection Bucket Safari Cap For Safari Fishing Hunting Dark Gray One Size
EINSKEY$13.084.6★38,269 rev
3 Pack Mens Outdoor Wide Brim Fishing Hat UPF 50+ Sun Protection Cap with Face Neck Flap for Hiking & Garden
KIRAAT$25.694.6★1,744 rev
FURTALK Mens Bucket Sun Hat UPF 80+ Wide Brim Hiking Fishing Beach Outdoor Hats Dark Grey
FURTALK$13.564.4★690 rev
Newest
by launch date
Amazon Essentials Mens Washed Nylon Outdoor Wide Brim Sun Bucket Hat White Large-X-Large
Amazon Essentials$12.14117 rev
Amazon Essentials Mens Washed Nylon Outdoor Wide Brim Sun Bucket Hat White Small-Medium
Amazon Essentials$12.20117 rev
Amazon Essentials Mens Washed Nylon Outdoor Wide Brim Sun Bucket Hat Black Small-Medium
Amazon Essentials$11.23117 rev
Amazon Essentials Mens Washed Nylon Outdoor Wide Brim Sun Bucket Hat Grey Large-X-Large
Amazon Essentials$12.54117 rev
Amazon Essentials Mens Washed Nylon Outdoor Wide Brim Sun Bucket Hat Black Large-X-Large
Amazon Essentials$11.70117 rev
Trending
90-day click momentumAmazon Essentials Mens Washed Nylon Outdoor Wide Brim Sun Bucket Hat White Small-Medium
Amazon Essentials$12.204.2★
Berlune Sun Hat with 2 Solar Fan Wide Brim Fishing Bucket Hat USB & Solar for Men Women UPF 50+ Cooling for Fishing Beach(Black 5.9 Inch Brim)
Berlune$26.224.1★
Spyder Mens Boonie Hat - UPF 50+ Wide Brim Fishing Cooling Sun Hats for Men Hiking Beach Camping Fishing Summer Bucket Hat Spruce Green
Spyder$18.444.6★
Amazon Essentials Mens Washed Nylon Outdoor Wide Brim Sun Bucket Hat White Large-X-Large
Amazon Essentials$12.144.2★
adidas Mens Victory Bucket Hat Outdoor Sun Boonie for Hiking and Fishing White/Onix Grey/Black/5 L/XL
adidas$20.794.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“It's well made”
“Great Value”
“Comfortable to wear”
“Lightweight and breathable”
“I think it will do a good job over the summer”
“solid material”
“As advertised”
“Light and breathable”
“Great for hot summer days”
What buyers complain about
“Did not fit”
“Low quality”
“and broke on first use”
“Cheap Materials”
“the string came loose”
“it doesn't look like the pictures”
“It's very thin”
“Overpriced”
“Very uncomfortable”
“makes it feel flimsy”
Top return reasons
Common questions
- Is straw hat profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 69 tracked products. 11 of 16 products launched in the last 360 days are still selling. 90-day search growth is +138.2%. Flapen's verdict: Launch it (70/100).
- How competitive is the straw hat niche?
- 34 brands and 66 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in straw hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.5%.
- When does demand for straw hat peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 7.8× the quietest.
- What does it cost to enter the straw hat niche?
- Listings span $6.32–$44.79; the average listing price is $17.50 (sweet spot $15–$100). The average incumbent carries 4,708 reviews — the moat a new listing must climb.
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