Is straw clutch profitable to sell on Amazon United States?

The niche generates $353K/yr across 93 tracked products. 18 of 24 products launched in the last 360 days are still selling. 90-day search growth is +114.4%. Flapen's verdict: Worth a look (65/100).

How competitive is the straw clutch niche?

56 brands and 99 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in straw clutch?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 8.8% — above our launch gate.

When does demand for straw clutch peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.3× the quietest.

What does it cost to enter the straw clutch niche?

Listings span $9.23–$214.64; the average listing price is $32.54 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.

straw clutch

Worth a look

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Growth

Incredible+114.4%

90-day search growth — must beat 0% to launch

Avg price

Incredible$32.54

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Review moat

Good692.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$353K

$353K/yr · 627K searches

Price range

Okay$9.23–$214.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.8%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, straw clutch is a $353K/yr Amazon United States market (627K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

straw clutch market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $260K–$325K; units × avg price
Conversion rate: 1.7%
Avg BSR: #237
Page quality: 0%
Prime: 100%
Sponsored: 99%
Out of stock: 1.4%
Avg brand age: 30 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

56 falling

Sellers

Top-5 brand share

33%

Top 20: 75%

Top-5 click share

22%

Top 20: 48%

Open market

61%

CHUNLI9%
The Sak7%
Freie Liebe6%
COOKOOKY6%
XquiziFit6%
Kseymeir5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +114.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.3×

Open Trend

Top straw clutch search terms

straw clutch106K/yr +94.3%1.6% conv.
summer clutch78K/yr +225.0%0.9% conv.
summer shoulder bag37K/yr +158.2%0.3% conv.
woven purses for women62K/yr +28.9%0.3% conv.
summer clutch purses for women37K/yr +173.3%0.9% conv.
summer crossbody purse33K/yr +150.5%0.3% conv.
summer pocketbooks for women32K/yr +129.2%0.3% conv.
summer purses for women clearance34K/yr +109.1%0.3% conv.
rattan clutch36K/yr +74.6%1.5% conv.
summer crossbody bags22K/yr +254.3%0.3% conv.

All search terms

Top straw clutch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CHUNLI Chic Straw Clutch Purses for Women with Top Handle Summer Bag Ideal Vacation Handbags and Woven Boho Beach Bags

CHUNLI$24.954.6★253 rev

Emprier Straw Clutch Purses for Women Cloud Dumpling Pouch Straw Crossbody Shoulder Handbag Summer Beach Woven Bag

Emprier$23.564.3★516 rev

Top Handle Straw Clutch Handbags for Women Summer Shoulder Crossbody Bag Raffia Evening Bag Woven Clutch for Beach Travel Parties Khaki

Kseymeir$23.034.6★631 rev

COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag (Light brown bag)

COOKOOKY$15.944.6★844 rev

Freie Liebe Straw Clutch Purses for Women Summer Beach Bags Envelope Woven Clutch Handbags

Freie Liebe$17.664.4★2,264 rev

Newest

by launch date

XquiziFit Straw Clutch Purses for Women Summer Beach Bag Woven Crossbody Bag Handbag Vacation Wicker Purse Light Yellow

XquiziFit$17.6720 rev

4mo ago

Nexellent Beach Clutch Bag Straw Summer Clutch Purse for Women Handmade Woven Handbag with Detachable Gold Chain (Khaki)

Nexellent$19.3548 rev

5mo ago

LUI SUI Straw Dumpling Clutch Bag Summer Beach Bag Woven Straw Tote Clutch Purse for Women Vacation Evening Bags

LUI SUI$23.9245 rev

6mo ago

Zhoujazbb Women Beach Clutch Bag Woven Summer Purse Handbag Wedding Party Evening Shoulder Bag (Green)

Zhoujazbb$26.917 rev

6mo ago

KKXIU Summer Straw Beach Woven Shoulder Bag Vacation Clutch Purses for Women Hobo Tote Handbags (Beige1)

KKXIU$27.462,038 rev

11mo ago

What buyers say about straw clutch

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Perfect fit”

Quality-Overall17%

“Amazing quality”

Value For Money7%

“Excellent Value”

Color6%

“vibrant colors”

Weight Light5%

“This bag is lightweight”

Shape/Style5%

“Cute style”

Strap/String Quality4%

“Strap is perfect”

Advertised Vs Actual Product4%

“Exactly as described”

Design-Overall3%

“Very well constructed”

Pockets/Compartments3%

“Lots of pockets”

What buyers complain about

Size-Overall24%

“But small”

Quality-Overall7%

“Cheaply made”

Strap/String Quality7%

“Broken strap”

Color5%

“Didnt care for the color”

Durability4%

“Coming apart”

Value For Money4%

“Not worth the price”

Zipper Quality3%

“Zipper hard to use”

Strength2%

“Very flimsy”

Ease Of Use2%

“difficult to open”

Material Quality2%

“the material wasn't for me”

Top return reasons

Size-Overall43%

Color9%

Quality-Overall9%

Material Quality8%

Advertised Vs Actual Product4%

Strap/String Quality4%

Shape/Style3%

Zipper Quality2%

Length2%

Value For Money2%

Common questions

Is straw clutch profitable to sell on Amazon United States?: The niche generates $353K/yr across 93 tracked products. 18 of 24 products launched in the last 360 days are still selling. 90-day search growth is +114.4%. Flapen's verdict: Worth a look (65/100).
How competitive is the straw clutch niche?: 56 brands and 99 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in straw clutch?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 8.8% — above our launch gate.
When does demand for straw clutch peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.3× the quietest.
What does it cost to enter the straw clutch niche?: Listings span $9.23–$214.64; the average listing price is $32.54 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.