straw bucket hat
Worth a lookShows demand growing +147.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+147.6%90-day search growth — must beat 0% to launch
Avg price
Incredible$41.57avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good569.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.51–$229.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$67K$67K/yr · 91K searches
Returns
Bad8.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, straw bucket hat is a $67K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
straw bucket hat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $62K–$83K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #365
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 88%
- Out of stock
- 1.2%
- Avg brand age
- 34 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
124
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
39%
Top 20: 80%
Open market
42%
- Askljeby15%
- Melesh12%
- Hat Attack11%
- Voilipex9%
- Rulala Fancy6%
- Lifenanny5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +147.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.1×
Top straw bucket hat search terms
- raffia bucket hat35K/yr
- woven bucket hat28K/yr
- woven bucket hats for women7K/yr
- bucket hat beach8K/yr
- rattan bucket hat5K/yr
- wicker bucket hat5K/yr
- beach straw bucket hats for women3K/yr
Top straw bucket hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Melesh Womens Bucket Hats Fashion Womens Summer Beach Sun Straw Hat (Natural)
Melesh$38.324.3★196 rev
Womens Straw Bucket Hat Wide Brim Summer Beach Hat for Women Foldable Travel Sun Hat Fedora Crochet Straw Hat UPF50+ Khaki
Askljeby$15.344.1★1,222 rev
Hat Attack Womens Chic Crochet Straw Bucket Hat Natural One Size
Hat Attack$159.874.4★7 rev
Womens Crochet Straw Sun Hat with Wide Brim Soft Foldable Floppy Beach Hat for Summer (US Alpha One Size Beige)
Voilipex$14.854.0★725 rev
Womens Straw Bucket Hat Wide Brim Summer Beach Hat for Women Foldable Travel Sun Hat Fedora Crochet Straw Hat UPF50+ Beige
Askljeby$15.144.1★1,222 rev
Newest
by launch date
KORADI Women Raffia Beach Hat Natural Raffia Straw Bucket Hat Handwoven Foldable Sun Hats Wide Brim Summer Travel Cap
KORADI$36.5813 rev
AMOFIA Womens Raffia Straw Hat Summer Beach Bucket Hat Handmade Natural Raffia Woven Sun Hats Foldable Floppy Cap3.1
AMOFIA$36.1014 rev
Womens Sun Hat Handmade Foldable Straw Bucket Hat Summer Crochet Travel Cap(M Khaki)
Rulala Fancy$23.3013 rev
Sun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Khaki
Rosoz$14.3532 rev
Beach Hats for Women Hand-Crocheted Raffia Bucket hat Outdoor Shade Straw hat Foldable for Women Men UPF 50+(Style 1)
LANGZHUO$13.1117 rev
Trending
90-day click momentumSun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Khaki
Rosoz$14.354.1★
Janessa Leone Womens Felix Straw Bucket Hat Natural XL
Janessa Leone$229.990.0★
Brixton Ellee Straw Bucket Hat Tan
Brixton$87.194.4★
KORADI Women Raffia Beach Hat Natural Raffia Straw Bucket Hat Handwoven Foldable Sun Hats Wide Brim Summer Travel Cap
KORADI$36.584.2★
Womens Sun Hat Handmade Foldable Straw Bucket Hat Summer Crochet Travel Cap(M Khaki)
Rulala Fancy$23.304.4★
What buyers say about straw bucket hat
What buyers praise and complain about, mined from review topics.What buyers love
“Not too tight”
“Excellent product”
“Very comfortable”
“flattering”
“As advertised”
“This cotton bucket hat is lightweight”
“Good deal”
“the materials feel premium”
“Very portable and nice value”
“Love the quality, the adjustable strap”
What buyers complain about
“Doesnt fit well”
“in real life it feels low quality”
“lost its shape”
“does not look like the photo”
“Awful smell”
“Too flimsy”
“It arrives wrinkled”
“Cheap flimsy yarn material”
“Looks more expensive than other hats”
“Made my head itchy”
Top return reasons
Common questions
- Is straw bucket hat profitable to sell on Amazon United States?
- The niche generates $67K/yr across 43 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is +147.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the straw bucket hat niche?
- 30 brands and 124 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in straw bucket hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 8.1% — above our launch gate.
- When does demand for straw bucket hat peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.1× the quietest.
- What does it cost to enter the straw bucket hat niche?
- Listings span $10.51–$229.99; the average listing price is $41.57 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.