straw bag
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$68.21avg listing price — sweet spot $15–$100
Growth
Great+88.1%90-day search growth — must beat 0% to launch
Review moat
Great398.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$648K$648K/yr · 841K searches
Price range
Bad$9.91–$493.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, straw bag is a $648K/yr Amazon United States market (841K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 66/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
straw bag market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $409K–$546K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #6,831
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 2.0%
- Avg brand age
- 27 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
63 falling
Sellers
85
Top-5 brand share
34%
Top 20: 72%
Top-5 click share
20%
Top 20: 49%
Open market
61%
- COOKOOKY10%
- Madewell9%
- CHUNLI6%
- Amazon Essentials5%
- The Sak5%
- Coach4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +88.1% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.8×
Top straw bag search terms
- raffia bag245K/yr
- straw bags for women209K/yr
- straw bags108K/yr
- raffia tote63K/yr
- raffia tote bag32K/yr
- straw tote bags23K/yr
- ysl beach bag21K/yr
- beach purses19K/yr
- beach purse for women16K/yr
- large straw bag13K/yr
Top straw bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COOKOOKY Crochet Beach Tote bag Summer Beach Bag for Women Aesthetic Mesh Tote Bag Hippie Bag Knit Bag (B-khaki Medium)
COOKOOKY$11.324.5★885 rev
Amazon Essentials Womens Oversized Tote Bag Brown Raffia One Size
Amazon Essentials$31.064.4★104 rev
Frienda Straw Tote Bag Summer Beach Bag Handmade Straw Rattan Woven Handbag for Women Travel (12.6 x 2.36 x 8.66 Inch Khaki)
Frienda$25.684.4★696 rev
Madewell Womens The Camren Mini Bag Natural Multi One Size
Madewell$83.813.7★16 rev
Case-Mate Large Jelly Tote with Phone Pouch for Women - Ecru Raffia Bow
Case-Mate$66.534.7★1,355 rev
Newest
by launch date
Madewell Womens Seasonal Gathered Shoulder Bag Natural Multi One Size
Madewell$137.481 rev
Madewell Womens The Mylie Shoulder Bag In Raffia Natural Multi One Size
Madewell$166.781 rev
COACH Womens Large Weave Straw Brooklyn Shoulder Bag 28 B4/Multi One Size
Coach$258.8480 rev
CHUNLI Straw Tote Bag for Women Woven Raffia Straw Purse Boho Beach Bag with PU Handle Summer Vacation Resort Shoulder Bag
CHUNLI$32.44119 rev
CHUNLI Straw Beach Bag for Women Woven Raffia Summer Tote with PU Leather Handles Boho Vacation Resort Shoulder Tote Bag
CHUNLI$33.1782 rev
Trending
90-day click momentumMadewell Womens The Mylie Shoulder Bag In Raffia Natural Multi One Size
Madewell$166.785.0★
Madewell Womens Seasonal Gathered Shoulder Bag Natural Multi One Size
Madewell$137.485.0★
Amazon Essentials Womens Oversized Tote Bag Brown Raffia One Size
Amazon Essentials$31.064.4★
CHUNLI Straw Tote Bag for Women Woven Raffia Straw Purse Boho Beach Bag with PU Handle Summer Vacation Resort Shoulder Bag
CHUNLI$32.444.2★
CHUNLI Straw Beach Bag for Women Woven Raffia Summer Tote with PU Leather Handles Boho Vacation Resort Shoulder Tote Bag
CHUNLI$33.174.3★
What buyers say about straw bag
What buyers praise and complain about, mined from review topics.What buyers love
“this one fits everything perfectly”
“higher quality than I anticipated”
“Worth it”
“Very light and easy to carry”
“Cute style”
“The design is stylish”
“Exactly as pictured”
“the color is super cute”
“Strap is perfect”
“Great material”
What buyers complain about
“Bigger than expected”
“Not particularly well made”
“The straps fell off”
“Coming apart”
“Overpriced”
“not very sturdy”
“Not As Pictured”
“cheap handles”
“The material was not the best”
“Too yellow”
Top return reasons
Common questions
- Is straw bag profitable to sell on Amazon United States?
- The niche generates $648K/yr across 104 tracked products. 31 of 39 products launched in the last 360 days are still selling. 90-day search growth is +88.1%. Flapen's verdict: Worth a look (66/100).
- How competitive is the straw bag niche?
- 63 brands and 85 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in straw bag?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 7.9% — above our launch gate.
- When does demand for straw bag peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 7.8× the quietest.
- What does it cost to enter the straw bag niche?
- Listings span $9.91–$493.74; the average listing price is $68.21 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.