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Strappy Lingerie

Fail

Buyers convert on only 0.3% of searches, so Strappy Lingerie is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$27K/yr555K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
16%top-5 click share · 35 brands · 62 sellers

Flapen Score

Strappy Lingerie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Strappy Lingerie is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strappy Lingerie market on Amazon at a glance

Shoppers on Amazon United States searched for Strappy Lingerie 555K times last year and spent an estimated $27K. The top 5 brands take 74% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
555K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
0.3%
Market size, estimated
$27Ka year
Top search term
bra and underwear set75K searches a year

02 · Price

A sale here is worth $17.65.

Listings sell for $17.65 on average, from $8.52 to $38.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.65 that is $0 to $2K a year per listing.

Average price
$17.65inside the $15 to $100 sweet spot
Price range
$8.52–$38.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #5,517 within Lingerie. It carries 838 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#5,517in Lingerie
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
838per listing
Listings tracked
159

04 · Newcomers

4 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
39
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Strappy Lingerie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

62

Top-5 brand share

74%

Top 20: 96%

Top-5 click share

16%

Top 20: 41%

Open market

23%

  • Brand 134%
  • Brand 219%
  • Brand 313%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Strappy Lingerie search demand

Weekly searches over the year. Pick a range.

13K8KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Strappy Lingerie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bra and underwear set75K/yr
  • white lace lingerie37K/yr
  • matching underwear and bra sets38K/yr
  • black bra and panty set39K/yr
  • bras and panties sets for women36K/yr
  • underwear and bra set33K/yr
  • bralette and panty set38K/yr
  • sheer bra and panty set31K/yr
  • cute bra and panty set28K/yr
  • push up bra and panty sets for women21K/yr

Reviews and returns

What reviews say buyers love and hate about Strappy Lingerie

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
32%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Run a little small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Strappy Lingerie questions

Answered from the same tracked data.