strapless tankini top
Skip itHigh returns (17.7%) — this niche doesn't clear our bar today.
Growth
Great+103.8%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$75.24avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,299.63avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay$23.22–$294.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$23K$23K/yr · 74K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad17.7%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, strapless tankini top is a $23K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar–Apr–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
strapless tankini top market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $19K–$38K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,998
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.6%
- Avg brand age
- 36 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
54
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
23%
Top 20: 58%
Open market
9%
- Andie58%
- La Blanca18%
- CUPSHE5%
- Eomenie4%
- SUUKSESS3%
- Good American2%
- Open — no brand owns it (11 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +103.8% search growth over the last 90 days.Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 6.9×
Top strapless tankini top search terms
- andie swim35K/yr
- andie swimsuits for women24K/yr
- andie5K/yr
- andie swimwear4K/yr
- andies swimwear5K/yr
Top strapless tankini top products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Andie Swim Womens Amalfi One Piece Swimsuit Compressive Bathing Suit Tummy Control Medium Coverage Regular Torso Fit - M/Black
Andie$97.304.3★16 rev
Andie Swim Womens Malibu One Piece Swimsuit Compressive Bathing Suit Medium Coverage Regular Torso Fit Ribbed Fabric - M/Black
Andie$118.055.0★1 rev
Andie Swim Womens Tulum One Piece Swimsuit Compressive Bathing Suit Tummy Control Cheeky Coverage Regular Torso Fit - XL/Black
Andie$95.374.1★4 rev
Andie Swim Womens Amalfi One Piece Swimsuit Compressive Bathing Suit Tummy Control Full Coverage Regular Torso Fit - S/Black
Andie$102.180.0★0 rev
La Blanca Womens One Piece Swimsuit Island Goddess Shirred Side Womens Bathing Suit Tangelo 12
La Blanca$68.404.1★266 rev
Newest
by launch date
Ulla Johnson Womens Annine Maillot One Piece Jasper S
Ulla Johnson$294.740 rev
EVOCRCO One Piece Swimsuit for Women Tummy Control Mesh Bathing Suits Sexy Push Up Swimsuits Slimming Square Neck Swimwear Brown
EVOCRCO$34.95110 rev
Andie Swim Womens Malibu One Piece Swimsuit Compressive Bathing Suit Tummy Control Cheeky Coverage Regular Torso Fit - L/Black
Andie$100.711 rev
Andie Swim Womens Malibu One Piece Swimsuit Compressive Bathing Suit Tummy Control Cheeky Coverage Regular Torso Fit - M/Black
Andie$96.551 rev
La Blanca Womens One Piece Swimsuit Island Goddess Shirred Side Womens Bathing Suit Tangelo 12
La Blanca$68.40266 rev
Trending
90-day click momentumUlla Johnson Womens Annine Maillot One Piece Jasper S
Ulla Johnson$294.740.0★
Andie Swim Womens Malibu One Piece Swimsuit Compressive Bathing Suit Tummy Control Cheeky Coverage Regular Torso Fit - M/Black
Andie$96.555.0★
Andie Swim Womens Amalfi One Piece Swimsuit Compressive Bathing Suit Tummy Control Medium Coverage Regular Torso Fit - M/Black
Andie$97.304.3★
Limeeke Women One Piece Swimsuit Solid Ribbed Monokini Swimwear Scoop Neck Low Back Bathing Suit Dark Blue XXL
Limeeke$31.534.0★
CUPSHE Womens One Piece Swimsuit Bathing Suit V Neck Ruched Adjustable Straps Spaghetti M
CUPSHE$37.494.4★
What buyers say about strapless tankini top
What buyers praise and complain about, mined from review topics.What buyers love
“It's fits comfortable”
“Super comfortable”
“Flattering”
“Material is comfortable, durable, long lasting and is well worth the money”
“Good quality”
“Color was accurate”
“The color and design is beautiful”
“Supportive in the chest”
“Its soft and flexible”
“The adjustable straps are awesome”
What buyers complain about
“Too long”
“The color looked more purple”
“I find it disgusting to receive a new clothing item in this condition”
“bathing suits such a poor quality”
“Medium has adjustable back straps not shown in product pics”
“Gross nasty coconut smell”
“Super cute and true to size BUT the back strapes cut in ALL the wrong places”
“Unfortunately it is not as flattering as it could be since the sizing is off”
“the bottom was to big on the hips”
“I am very disappointed that the elastic at the legs is stretched out”
Top return reasons
Common questions
- Is strapless tankini top profitable to sell on Amazon United States?
- The niche generates $23K/yr across 89 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is +103.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the strapless tankini top niche?
- 17 brands and 54 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in strapless tankini top?
- Top complaints mined from reviews: Size-Overall, Color, Product Condition. The return rate is 17.7% — above our launch gate.
- When does demand for strapless tankini top peak?
- Demand peaks in Mar–Apr–Jun–Jul; the busiest month runs 6.9× the quietest.
- What does it cost to enter the strapless tankini top niche?
- Listings span $23.22–$294.74; the average listing price is $75.24 (sweet spot $15–$100). The average incumbent carries 2,300 reviews — the moat a new listing must climb.