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Strapless Tankini Top

Fail

An estimated 17.7% of orders come back, so Strapless Tankini Top is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$23K/yr74K searches / yr
90-day growth
+103.8%search demand this quarter
Competition
23%top-5 click share · 17 brands · 54 sellers

Flapen Score

Strapless Tankini Top against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Strapless Tankini Top is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strapless Tankini Top market on Amazon at a glance

Shoppers on Amazon United States searched for Strapless Tankini Top 74K times last year and spent an estimated $23K. The top 5 brands take 88% of clicks. Demand peaks in Mar–Apr–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +103.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+103.8%
Conversion, latest week
0.4%
Market size, estimated
$23Ka year
Peak month
June6.9× the quietest month
Top search term
andie swim35K searches a year

02 · Price

A sale here is worth $75.24.

Listings sell for $75.24 on average, from $23.22 to $294.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $75.24 that is $0 to $8K a year per listing.

Average price
$75.24inside the $15 to $100 sweet spot
Price range
$23.22–$294.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
17.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,998 within Swimsuits & Cover Ups. It carries 2,300 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#1,998in Swimsuits & Cover Ups
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,300per listing
Listings tracked
89

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Strapless Tankini Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

54

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

23%

Top 20: 58%

Open market

9%

  • Brand 158%
  • Brand 218%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (11 brands, 9%)

Demand

Strapless Tankini Top search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 6.9×

Search terms

Top Strapless Tankini Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • andie swim35K/yr
  • andie swimsuits for women24K/yr
  • andie5K/yr
  • andie swimwear4K/yr
  • andies swimwear5K/yr

Reviews and returns

What reviews say buyers love and hate about Strapless Tankini Top

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
17.7%of orders come back
“Too long”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Strapless Tankini Top questions

Answered from the same tracked data.