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Stranger Things Socks

Fail

Demand is soft, at -70.2% this quarter, so Stranger Things Socks is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$33K/yr134K searches / yr
90-day growth
-70.2%search demand this quarter
Competition
55%top-5 click share · 16 brands · 21 sellers

Flapen Score

Stranger Things Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stranger Things Socks is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Stranger Things Socks 134K times last year and spent an estimated $33K. The top 5 brands take 80% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -70.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-70.2%
Conversion, latest week
1.5%
Market size, estimated
$33Ka year
Top search term
stranger things socks102K searches a year

02 · Price

A sale here is worth $16.39.

Listings sell for $16.39 on average, from $6.17 to $32.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.39 that is $2K to $4K a year per listing.

Average price
$16.39inside the $15 to $100 sweet spot
Price range
$6.17–$32.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #33,795 within Socks & Hosiery. It carries 1,390 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
30.1%
Average rank
#33,795in Socks & Hosiery
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,390per listing
Listings tracked
24

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Stranger Things Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

21

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

17%

  • Brand 134%
  • Brand 224%
  • Brand 315%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (10 brands, 17%)

Demand

Stranger Things Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 9.7× · 7 of 12 months tracked

Search terms

Top Stranger Things Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things socks102K/yr
  • stranger things socks kids6K/yr
  • stranger things socks men9K/yr
  • stranger things socks for women11K/yr
  • stranger thing socks3K/yr
  • stranger things fuzzy socks3K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Socks

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
25%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Doesn't fit”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Stranger Things Socks questions

Answered from the same tracked data.