stranger things keychain
Skip itSoft demand (-76.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great175.95avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Price range
Great$6.95–$42.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 220K searches
Growth
Bad-76.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stranger things keychain is a $17K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
stranger things keychain market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $38K–$50K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #35,313
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 58%
- Out of stock
- 21.4%
- Avg brand age
- 27 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
102
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
36%
Top 20: 77%
Open market
27%
- Funko25%
- Monogram15%
- H.ebony12%
- Generic9%
- Tsalei7%
- Zmioviq4%
Demand
Weekly Amazon search volume, last 27 weeks — -76.3% search growth over the last 90 days.Top stranger things keychain search terms
- stranger things keychain148K/yr
- stranger things key chain20K/yr
- stranger things keychains16K/yr
- stranger things funko pop keychain13K/yr
- demogorgon keychain8K/yr
- funko pop keychain stranger things5K/yr
- stranger things funko keychain6K/yr
- stranger things keychain funko pop4K/yr
Top stranger things keychain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
H.ebony 5Pcs Stranger 5 Keychains for Women Men Movie Theme Keychain Car Charms Backpack Key Key Chain Accessories Wristlet Chain
H.ebony$13.014.7★32 rev
Tsalei TV Series Role Keychain Cute Cartoon Purse Charms The Perfect Choice for Valentines Day or Party Gifts
Tsalei$10.034.7★31 rev
Stranger Things 3D Foam Bag Clip - Series 3
Monogram$8.214.6★27 rev
Funko Pop! Keychain: Stranger Things - Dustin - Stranger Things Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - TV Fans - Backpack Decor
Funko$10.964.9★149 rev
Zmioviq Stranger 5 TV Keychains for Women and Men Cute Purse Charms Car Keychain Backpack Bag Charm The Perfect Choice for Holidays or Party Gifts
Zmioviq$11.224.7★9 rev
Newest
by launch date
Stranger Deemogorgon Pixel Keychain 2.7 Inch Cute Enamel Bag Charms Purse Charms Backpack Charms Trendy Keychains Accessories Car Key Chain Cute Stuff Gift
Generic$7.905 rev
2 Pcs Friends DonT Lie Keychain Friendship Gifts Keychain
Generic$10.155 rev
GOTEHE 2 Pcs Stranger Friendship Gifts Keychain Friends Dont Lie Keychain Charms Stainless Steel Heart Pendant Halloween Collection
GOTEHE$9.826 rev
Stranger Demogorgon Crochet Keychain 3 Inch Handmade Flower Bag Charms Purse Charms Backpack Charms Cute Keychain Accessories for Teens Car Key Chain Fan Gift Cute Stuff (small)
Generic$12.765 rev
H.ebony 5Pcs Stranger 5 Keychains for Women Men Movie Theme Keychain Car Charms Backpack Key Key Chain Accessories Wristlet Chain
H.ebony$13.0132 rev
Trending
90-day click momentum
Funko Nightmare on Elm Street Freddy Krueger Pop! Figure Key Chain
Funko$14.494.6★
GOTEHE 2 Pcs Stranger Friendship Gifts Keychain Friends Dont Lie Keychain Charms Stainless Steel Heart Pendant Halloween Collection
GOTEHE$9.824.8★
Friendship Gifts Keychain - Best Friend Quote Friends Dont Lie Cute Party Decorations Birthday Supplies Themed Jewelry & Accessories for Girls Valentines Day Gift Matching Bracelets & Charms
Alonekiss$6.954.8★
Funko Pop! Keychain: Stranger Things - Eleven - Stranger Things Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - TV Fans - Backpack Decor
Funko$11.064.9★
Funko Pop! Keychain: Stranger Things - Dustin - Stranger Things Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - TV Fans - Backpack Decor
Funko$10.964.9★
What buyers say about stranger things keychain
What buyers praise and complain about, mined from review topics.What buyers love
“Even with that minor repair, it still feels decently made and the engraving is clean and clear”
“As Advertised”
“Cute little backpack keychain”
“Great gift”
“Its very soft”
“worth every penny”
“nice design”
“The idea is simple”
“even though the bulbs feel like plastic they dont feel cheap”
“Fairly durable”
What buyers complain about
“it was bigger than I thought it would be”
“It is a little cheap on the quality”
“I hesitated on it thinking it was cheap”
“it broke too easily”
“I feel like its misleading”
“fragile”
“the materials make it feel more like a novelty item than a keepsake”
“Nostalgic Fun for Fans, But the Keychain Feels Lightweight, Cheap”
Top return reasons
Common questions
- Is stranger things keychain profitable to sell on Amazon United States?
- The niche generates $17K/yr across 43 tracked products. 7 of 25 products launched in the last 360 days are still selling. 90-day search growth is -76.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the stranger things keychain niche?
- 23 brands and 102 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in stranger things keychain?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.9%.
- What does it cost to enter the stranger things keychain niche?
- Listings span $6.95–$42.91; the average listing price is $12.56 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.