Stranger Things Keychain

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -76.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

220K

Growth, 90 days vs prior 90

-76.3%

Conversion, latest week

0.6%

Market size, estimated

$17Ka year

Top search term

stranger things keychain148K searches a year

Listings sell for $12.56 on average, from $6.95 to $42.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.56 that is $0 to $1K a year per listing.

Average price

$12.56under the $15 to $100 sweet spot

Price range

$6.95–$42.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.9%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #35,313 within Keyrings, Keychains & Charms. It carries 176 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

91%

Out of stock, average day

21.4%

Average rank

#35,313in Keyrings, Keychains & Charms

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

176per listing

Listings tracked

43

25 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

7Amazon's first-year sales bar

Average brand age

27 months