Skip to content

Stranger Things Hoodie

Fail

Demand is soft, at -83.4% this quarter, so Stranger Things Hoodie is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$188K/yr722K searches / yr
90-day growth
-83.4%search demand this quarter
Competition
40%top-5 click share · 7 brands · 11 sellers

Flapen Score

Stranger Things Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stranger Things Hoodie is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Stranger Things Hoodie 722K times last year and spent an estimated $188K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 722K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -83.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months
722K
Growth, 90 days vs prior 90
-83.4%
Conversion, latest week
0.7%
Market size, estimated
$188Ka year
Peak month
December23.2× the quietest month
Top search term
stranger things hoodie260K searches a year

02 · Price

A sale here is worth $35.75.

Listings sell for $35.75 on average, from $21.29 to $48.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $35.75 that is $4K to $9K a year per listing.

Average price
$35.75inside the $15 to $100 sweet spot
Price range
$21.29–$48.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #30,922 within Hoodies. It carries 84 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
2.7%
Average rank
#30,922in Hoodies
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
84per listing
Listings tracked
33

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stranger Things Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

1%

  • Brand 164%
  • Brand 222%
  • Brand 37%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Stranger Things Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 23.2×

Search terms

Top Stranger Things Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things hoodie260K/yr
  • stranger things sweatshirt149K/yr
  • stranger things jacket39K/yr
  • stranger things sweater50K/yr
  • stranger things hoodie kids29K/yr
  • hoodie stranger things42K/yr
  • stranger things hoodies35K/yr
  • stranger things sweatshirt kids12K/yr
  • stranger things hoodie youth9K/yr
  • stranger things hoodie women19K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Hoodie

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
5.8%of orders come back
“EXTREMELY SMALL SIZE”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stranger Things Hoodie questions

Answered from the same tracked data.