Is stranger things hoodie profitable to sell on Amazon United States?

The niche generates $188K/yr across 33 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -83.4%. Flapen's verdict: Skip it (40/100).

How competitive is the stranger things hoodie niche?

7 brands and 11 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in stranger things hoodie?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 5.8% — above our launch gate.

When does demand for stranger things hoodie peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 23.2× the quietest.

What does it cost to enter the stranger things hoodie niche?

Listings span $21.29–$48.77; the average listing price is $35.75 (sweet spot $15–$100). The average incumbent carries 84 reviews — the moat a new listing must climb.

stranger things hoodie

Skip it

Soft demand (-83.4% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible83.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$35.75

avg listing price — sweet spot $15–$100

Price range

Incredible$21.29–$48.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$188K

$188K/yr · 722K searches

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-83.4%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, stranger things hoodie is a $188K/yr Amazon United States market (722K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

stranger things hoodie market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $286K–$358K; units × avg price
Conversion rate: 0.7%
Avg BSR: #30,922
Page quality: 0%
Prime: 94%
Sponsored: 88%
Out of stock: 2.7%
Avg brand age: 41 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

Netflix64%
Stranger Things22%
Bioworld7%
Maooye3%
Mad Engine1%
Toitaly1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -83.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 23.2×

Open Trend

Top stranger things hoodie search terms

stranger things hoodie260K/yr -82.1%0.7% conv.
stranger things sweatshirt149K/yr -82.0%0.8% conv.
stranger things jacket39K/yr -76.5%0.0% conv.
stranger things sweater50K/yr -82.5%0.1% conv.
stranger things hoodie kids29K/yr -86.0%0.5% conv.
hoodie stranger things42K/yr -88.2%0.6% conv.
stranger things hoodies35K/yr -83.1%0.4% conv.
stranger things sweatshirt kids12K/yr -83.9%0.6% conv.
stranger things hoodie youth9K/yr -82.6%0.8% conv.
stranger things hoodie women19K/yr -88.2%0.3% conv.

All search terms

Top stranger things hoodie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Netflix unisex child Stranger Things Stranger Fade Youth Pullover novelty hoodies Black X-Large US

Netflix$37.934.0★88 rev

Netflix unisex child Stranger Things Jank Drawing Youth Pullover novelty hoodies Black X-Large US

Netflix$30.804.4★164 rev

Netflix Stranger Things Stranger Things Dice Badge Youth Pullover Hoodie Black Medium

Netflix$29.334.1★48 rev

Netflix Unisex Child Stranger Things Jank Drawing Youth Pullover Hoodie Sweatshirt Navy Blue Heather Medium US

Netflix$33.764.4★164 rev

Netflix Stranger Things Jank Drawing Youth Pullover Hoodie Navy Blue Heather Small

Netflix$30.864.4★164 rev

Newest

by launch date

Maooye Demogorgon Hooded Jumpsuit Long Sleeve Pajama 3D Hoody Onesie Loungewear Fuzzy Fall Winter Warm Thermal Fluffy Homewear Suit (US Alpha Small Regular Regular) Grey

Maooye$29.92110 rev

7mo ago

Maooye Demogorgon Hooded Jumpsuit Long Sleeve Pajama 3D Hoody Onesie Loungewear Fuzzy Fall Winter Warm Thermal Fluffy Homewear Suit (US Alpha X-Large Regular Regular) Grey

Maooye$29.65110 rev

7mo ago

Bioworld Stranger Things Classic Logo Hoodie - Sand Hooded Sweatshirt-XXL

Bioworld$35.2728 rev

8mo ago

Stranger Things Mens Varsity Zip Up Bomber Jacket Black X-Large

Stranger Things$42.1713 rev

8mo ago

Bioworld Stranger Things Vecna CC TV Oversized Print on Mens Black Mineral Wash Sweatshirt -Xl

Bioworld$21.2924 rev

9mo ago

What buyers say about stranger things hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Good quality and arrived on time”

Size-Overall13%

“fits well”

Soft Feel13%

“Stayed soft too i Loved it”

Gifting Purpose7%

“Good gift”

Comfort-Overall5%

“so comfy”

Warmth5%

“Soft and warm”

Material Quality4%

“Material is very comfortable”

Value For Money4%

“Decent Buy”

Advertised Vs Actual Product3%

“As described”

Color2%

“I love that the color doesnt fade”

What buyers complain about

Size-Overall50%

“EXTREMELY SMALL SIZE”

Quality-Overall9%

“For the price paid it was a poorly made product”

Advertised Vs Actual Product5%

“False advertising”

Durability3%

“Does not last”

Thin3%

“thin fabric”

Print Quality2%

“The print on the front of the hoodie was blurry”

Thickness2%

“it is very thin”

Material Quality2%

“the inside is more like a flannel material”

Hard Feel1%

“the inside is not soft at all”

Comfort-Overall1%

“also the texture is not so comfortable”

Top return reasons

Size-Overall83%

Advertised Vs Actual Product4%

Chest Fit2%

Length2%

Waist Fit1%

Shoulder Fit1%

Print Quality1%

Quality-Overall1%

Sleeve Fit1%

Material Quality1%

Common questions

Is stranger things hoodie profitable to sell on Amazon United States?: The niche generates $188K/yr across 33 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -83.4%. Flapen's verdict: Skip it (40/100).
How competitive is the stranger things hoodie niche?: 7 brands and 11 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in stranger things hoodie?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 5.8% — above our launch gate.
When does demand for stranger things hoodie peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 23.2× the quietest.
What does it cost to enter the stranger things hoodie niche?: Listings span $21.29–$48.77; the average listing price is $35.75 (sweet spot $15–$100). The average incumbent carries 84 reviews — the moat a new listing must climb.